Amazon takes on Facebook groups for fake product reviews

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Amazon takes on Facebook groups for fake product reviews

Internet users have used all sorts of tactics to circumvent Facebook's moderation tools.

E-commerce giant Amazon is suing more than 11,000 people linked to Facebook discussion groups who sell and buy fake product reviews from the platform.

According to the document filed Monday, Amazon intends to use this procedure to unmask the thugs, whose true identity is not public.

These are people linked to the creation, administration and moderation of discussion groups, often private, whose mission is to buy and sell fake reviews. The activities are funded by companies that sell products on Amazon.

Verified reviews on Amazon, a mark that the platform grants to reviews written by consumers who have actually purchased the product, are particularly sought after.

Internet users who agree to publish false reviews under their name receive compensation or reimbursement for their purchase, according to the court document consulted by the #x27;Agence France-Presse (AFP).

To deceive the vigilance of Facebook moderators and artificial intelligence software, the leaders of these groups use truncated versions of words that could draw attention to their practices.

Amazon gives the example, among others, of a group that has counted up to 43,000 members.

Questioned by AFP, Facebook, which is not directly targeted by the procedure, indicated that it has withdrawn from the social network the majority of the groups mentioned in the Amazon procedure.< /p>

Groups that solicit or encourage false reviews do so in violation of our policies and are removed, a Meta spokeswoman said.

We are working with Amazon on this and will continue to work with the industry to address the issue of fake reviews, she added.

Amazon said having intercepted more than 200 million fake reviews on its platform, but it admits that it has not eradicated the problem, because these practices are organized mainly on third-party sites.

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False reviews threaten Amazon's reputation and affect consumer confidence, argued the platform, which asks leaders es of these Facebook groups to suspend their activities and claim damages from them, in an unspecified amount.

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