The brand's first collection under the new creative head will be released in September 2022.
The new creative director of the Italian brand United Colors of Benetton became Andrea Incontri. The brand announced this on Instagram.
“We are delighted to welcome @andreaincontri as the new creative director of United Colors of Benetton. We are very proud that Andrea Incontri is joining the large Benetton family because we have learned it has freedom, enthusiasm, which will allow you to exceed the goals that characterize,” said Benetton Group CEO Massimo Renon.
As you know, the new creative director of the Italian brand is the ex-designer of the Tod's men's line. And at Benetton, he will be responsible for the women's, men's and children's collection. Jean-Charles de Castelbajac previously held the position.
“I am honored to join Benetton,” said Incontri. personal and professional studies, and for the history of Italy in general, and not just in the sectors I am very proud to have accepted this appointment, because it allows me to participate in a value project that includes not only clothes, but also a wide range of cultural issues concerning various aspects of contemporary humanism”.
The first United Colors of Benetton collection, created under the direction of Incontri, will be released in September 2022, at Milan Fashion Week.