Anti-inflation basket: Lidl, Leclerc, Super U… All devices depending on the brands

ANTI INFLATION QUARTER. The Minister of Economy Bruno Le Maire announced; the creation of an anti-inflation quarter in collaboration with large retailers. Each will be free to lock in the prices of some of its products until June 2023.

[Updated; day 6 March 2023   2:16 p.m.] The government and large retailers have found a deal ! Indeed, the Minister of the Economy Bruno Le Maire welcomed the this Monday, March 6 of the implementation of an "anti-inflation quarter" to From March: "For three months, on a wide range of everyday food products that they will have chosen freely, French distributors undertake to go beyond from their usual spring promotions" can we read on his official Twitter account. "So that French consumers can easily identify them, these operations will be labeled with a "Trimestre anti-inflation" logo. in tricolor colors: blue, white, red" he added. The establishment of a food check was also implemented. mentioned by the tenant of Bercy. The experiment could begin in the coming weeks at the departmental level.

Who is affected? by the anti-inflation basket?

All consumers, without distinction, should have access to; this anti-inflation basket. It should not be conditioned. at income level. The only real requirement on the part of the government: to see the promotions in the different brands register over time, at least for a quarter.

Know already; that to enable consumers to identify the products concerned by thisanti-inflation trimester in the various supermarkets, atricolor logo "anti-inflation trimester -inflation" will be present on the shelf, or in front of the products.

What is the anti-inflation basket at Lidl?

The discount giantLidl offers an anti-inflation basket of approximately 50 products  from March 1, 2023."It's important to support these kinds of ideas" declared Marc Biero, Executive Director of Purchasing and Marketing for the brand on BFMTV on February 1st.
The Lidl basket is made up of organic products, fresh, frozen, groceries, cleanliness, and hygiene. The German firm wishes to choose "the products that are found the most in the cupboards of the French."

Will Leclerc set up an anti-inflation basket?

At Leclerc, an "anti-inflation shield" has been established. "Because inflation continues to take a large place in our lives, we have decided to to strengthen our anti-inflation shield and extend it to more than 230  everyday products" can we read on the brand's official website.

What does the device of the anti-inflation basket at Super U?

The sign Syst&eme;me Uhas already launched its own anti-inflation basket, with 150 products to choose from. cost price, from February 1, 2023. This indefinite duration scheme concerns 150 products such as flour, pasta, mayonnaise, cheese oil, coffee, honey, tuna, yogurts, milk, sandwich bread and other burgers. Exclusively private label products.

Which anti-inflation basket launched? by the Carrefour brand? 

For its part, the Carrefour brand has launched an "essential and nutrition" basket of 200 products including 100 daily. This system initially runs from March 15 to June 15.

What form will take the anti-inflation basket at Casino?

The Casino Brands will offer 500 products to be purchased. less than 1 euro, and the price of which they will block, from March 15, 2023, for a period of
three months, in all Casino hypermarkets and supermarkets.

"Customers will find in all Casino supermarkets and hypermarkets a list of 500 products, identical regardless of the store, at the same time. less than 1€, and whose price will be blocked; for 3 months, from March 15 to June 15, 2023. products to Casino brand and fresh products, and for the other half; Leader Price products. They cover all the essential needs of daily consumption, i.e. a total of 48 product families: savory and sweet groceries, starches and vegetables, cereals, dairy products and fruit compotes, body hygiene (shower gels, etc.), baby hygiene, housekeeping, pet food, etc" indicates Casino to Linternaute.com.

Why the government does he want to set up an anti-inflation basket?

The massive rise in the price of raw materials affecting the cost of food for all of the French pushed the government to to act. According to the company IRI study, food prices rose by 13.3% in January 2023 compared to the same period 2022. An unbearable situation for many low-income households, combined with the soaring price of fuel and electricity. De facto, the executive wants to protect the purchasing power of households through a new device.

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