AirPods Max: This is what Apple’s new headphones look like.
Now Apple is also joining the ring with its own over-ear headphones with noise cancellation. The new AirPods Max can already be ordered – but the price for the latest Apple gadget is once again proud.
Apple is entering the booming headphone business after years of speculation. The iPhone company wants to build on the success of its Airpods earplugs. The new large over-ear headphones are called AirPods Max, as Apple announced. You will compete with models from hi-fi specialists such as Bose, Bang & Olufsen, B&W or Shure. Apple is self-confident when it comes to the price: The headphones are sold in Switzerland for 599 francs, which is significantly more expensive than most of the competitors’ devices.
In addition to standard functions such as noise suppression, Apple relies on its experience in digital sound processing in previous AirPods and HomePod speakers as well as seamless interaction with other technology from the group. The AirPods have become a lucrative business for Apple and helped to compensate for a temporary dent in iPhone sales and to retain customers.
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