Apple collects a lot of data, and we can't oppose it

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New report pins privacy on App Store.

Apple collects a lot of data, and we can't oppose it

Apple made one of its main marketing arguments. iPhone users can sleep soundly. The Cupertino company takes the confidentiality of their personal data to heart, and it does not use it, placing itself as a bulwark of the privacy of Internet users. This is also often one of the company's main lines of communication during its keynotes.

The report that pinned privacy on the App Store

In 2021, Tim Cook even directly addressed the topic, explaining: “In terms of privacy – I think it's one of the main problems of the century. We have climate change – it is huge. We have privacy – it's huge…”

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However, a new study published by the Mysk research group suggests a slightly different version. On Twitter, members of the organization came back in detail on how the Tech giant processes the personal data of its customers.

On the App Store, each Internet user thus has a unique identifier called “Directory Services Identifier”. Problem, by getting hold of this information which is not anonymous, it is possible to obtain the e-mail address, the telephone, or the address of a person.

Mysk estimates that we cannot prevent this transfer of data which is however not essential. Indeed, even by disabling this option, this information will nevertheless be transmitted to the Apple brand.

If this information turns out to be correct, it is a small bomb. The laboratory therefore claims that data is indeed collected on users and their behavior on the App Store, then sent to the Cupertino company, without being anonymized.

Apple's response

Questioned, Apple did not respond directly to our colleagues. However, in its privacy policy there are elements that address this issue.

“ To find ways to improve the stores, we use information about your browsing, purchases, searches and your downloads. These recordings are stored with an IP address, a random unique identifier (if any) and an Apple ID when you are logged into the App Store or other Apple online stores. apple brand.

And the tech giant to mention personal information use cases: “When you open or close the App Store, the content you search, the content you view and download, and your interactions with App Store push notifications as well as App Store messages in apps”.

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