Apple is preparing a touchscreen Mac…sacrilege?
After years of rejecting the idea, Apple finally seems ready to launch a Mac with a touchscreen. The firm could also adopt OLED technology.
While the first hybrid computers, or convertible touchscreen computers, landed on the market at the turn of 2010, Steve Jobs announced that Apple would not follow the rest of the industry and would continue to differentiate between iPad and its Mac, MacBook and MacBook Pro lines.
The co-founder of the firm felt that computers equipped with a touch screen are “ergonomically awful, especially when it comes to switching from keyboard/mouse to touch operation. In reality, Apple seemed to be mainly interested in preserving its market-leading iPad sales while expanding its market share in computers.
Apple could launch Macs with touchscreens and OLEDs
However, from 2010 to 2023 changes in user behavior have solidified, and convertible and/or hybrid computers continue to be one of the most popular categories in sales. It is in this context that analyst Mark Gurman at Bloomberg says Apple engineers are working on a new MacBook Pro with touchscreen.
The device should not be announced before 2025. In addition, we learn that Apple could integrate an OLED screen on these devices. This display technology has been appearing with competitors for a few years now (HP Envy, HP Specter x360 13.5, Dell XPS 15 OLED, Asus Zenbook 14 OLED, Acer Predator Triton 300 SE, Lenovo Slim 9i…), but Apple had so far remained in the background.
Until then, launching new OLED devices was indeed complex due to limited production capacities and the high costs of screens of such a format. OLED technology has undeniable qualities. These screens are particularly at the top for contrasts, since each pixel emits its own light and therefore a black pixel is an off pixel.
They also have some disadvantages: in addition to their high manufacturing cost , these screens often have lower brightness than the majority of LCD/IPS screens. And the colorimetric rendering may be below what IPS panels equipped with quantum well technology offer.
Apple is therefore beginning on several devices to offer an alternative technology, called mini LED, which combines the colorimetric accuracy of quantum filter technology, the brightness of IPS screens while approaching the precision of contrasts of OLED technology.
This screen technology is based on both a fairly fine matrix of blue LEDs for the backlight layer, topped by an IPS panel with quantum filter. These screens are already found on some of the firm's products: the 14.1″ and 16″ as well as the latest iPad Pro 12.9'. It is likely that the technology will gradually be implemented in other devices in the catalog.
Mark Gurman underlines at this point that the arrival of touch screens and OLED in the lineup of Macs does not 8217; is not officially confirmed by Apple. Despite its a priori fixed position on the subject, we know that the firm has already developed prototypes of touchscreen Macs in-house, before giving up on them. However, two elements make the arrival of such machines likely at this stage. on the project, which seems to indicate that Cupertino has allocated sufficient means. Then there's the fact that Apple continues to score points in computers in a generally bearish market and may wish to boost sales even further by diversifying the Mac lineup.