Apple VS Samsung: a new masterstroke is on the way

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You may not know it, but you probably use Samsung hardware every day even with an iPhone in your hands.

Apple VS Samsung: a new masterstroke is on the way< /p>

According to the latest information from Asian production circuits, it is Samsung that currently manufactures the majority of iPhone screens. This concerns not only the models currently on sale but also many previous generations, including the iPhone 13 and iPhone 13 Pro or the iPhone SE 2. Alongside the Korean giant, we also find at the helm his counterpart < strong>LG. The two chaebols also split the pie with BOE Electronics, another big name in the Oriental supplier industry.

But soon, all that would be about to change, and seriously. Indeed, new rumors shared by our colleagues at Bloombergreport that Apple is preparing to design its own panels, as early as 2024. Thus potentially losing billions of dollars in orders to its number one rival. These would be micro-LED models, renowned for their good energy consumption and better contrasts than current iPhone displays. Beyond mobiles, another range of flagship products from the Apple firm could benefit from this novelty: the Apple Watch.

For Apple, the strategy is the same

In reality, this move is nothing extraordinary from Apple. Indeed, we know that the company has been thinking about internalizing as much as possible and has been doing so for several years now. This materialized in particular with the announcement of Apple silicon chips at the Worldwide Developer Conference 2020, the first component of which was released under the hood of the latest Mac mini the same year.

The M1 chip has since been followed by a second generation, the M2, which today can be found integrated into the eponymous MacBook Pro and MacBook Air. Base price: 1,499 euros for the second, 1,599 euros for the first.

Recondition to reign better

With this, we know that Cupertino can also count on its own robot, Daisy, to recycle used iPhones that are returned to it. Thanks to a trade-in program simply called Trade In, the company offers customers who return their old mobile a voucher of up to several hundred euros to obtain a new one. But recently, the offers in question have been revised downwards in France. This is due to a certain age of the devices concerned and perhaps to inflation.

The revaluation of these “old” smartphones is then to reuse the materialsat the heart of new mobile phones. But this does not always please everyone. Indeed, in the United States, plaintiffs have already won their case in the context of a class action because Apple had supplied them with models equipped with these spare parts without sufficiently informing them beforehand< /p> Apple MacBook Pro 14″ M1 Pro products

Apple VS Samsung: a new masterstroke is on the way

€2,099 iPhone 13 Pro 128 GB

Apple VS Samsung: a new masterstroke is on the way

€1,109 AirPods Pro

Apple VS Samsung: a new masterstroke is on the way

279€

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