Asia, Eldorado of influencers

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Asia, Eldorado of influencers< /p>

The global social media influencer industry is expected to exceed $22 billion in two years, driven mainly by the Asian market, where cellphones are king. Asia is the Eldorado of influencers.

Micro-influencers, like Peggy, have a few hundred thousand subscribers and are the most popular in Asia.

TAICHUNG – At the baseball stadium in Taichung, Taiwan, the crowd dances to the movements of the cheerleaders of the local team. With her bright smile, Peggy leads the crowd. She naturally attracts the spotlight.

I have to say that I'm a little embarrassed in private, but I can be more passionate in the stadium. I don't consider myself famous. What you see is my real personality.

There are more than 300,000 subscribers to follow Peggy on Facebook and Instagram. And some do not hesitate to travel when she participates in activities to boost the sales of a shoe or video game company.

Many admit to being more attentive to the many products she promotes on her social networks.

Sometimes, I discover products thanks to her activities and social media posts, says one fan who attends all of Peggy's events as much as possible, whether it's baseball and basketball games or her business ventures.

Asia has become the eldorado of social media influencers. An industry that should exceed 22 billion dollars within two years, mainly thanks to the Asian market. In Taiwan, 80% of social media users say they change their buying behavior based on recommendations from these influencers. Report by Philippe Leblanc

Micro-influencers, like Peggy, can interact with their followers, which number no more than a few hundred thousand.

They are the most popular influencers in Asia. Their recommendations are perceived to be more credible and less misleading. Even more so in Taiwan, where Internet users are used to being wary of false information in the current tense context with China.

In fact, influencers are not only accepted in Taiwan, they are at the heart of the consumer market. Many Taiwanese joke that only products touted by stars or influencers are sold on the island.

Many fans travel as much as possible to the activities in which Peggy participates, who does not hesitate to offer her autograph.

In a recent survey, 80% of people following celebrities and influencers on social media in Asia said they were likely to change their shopping behavior based on influencer recommendations.

In the Philippines, 70% of respondents to a survey on marketing responded that they purchased a product recommended by an influencer.

And within two years, the global influencer market will be worth $22 billion, driven mainly by the Asian market, the birthplace of TikTok, among others.

The influencer market is so easy breakthrough today, says Taiwan YouTube video and social media pioneer Froggy Chiu.

“You can quickly develop a online presence and influence from scratch. »

— Froggy Chiu

Froggy Chiu, pioneer of YouTube videos and social networks in Taiwan.

Wanting to use his YouTube stardom to improve online content, he created the Walk Bell John Awards for web productions in Taiwan four years ago. Among other things, he wants to fight against misleading advertising, the dark side of influencers. Especially in Taiwan, bombarded every day by misinformation from China.

I am nearing the end of my term as city councilor in Taipei. I said I would only do one term to change what I wanted to change, then leave. I will continue to make my YouTube comedy videos, but I also want to use this platform to educate people on social media about the political reality of Taiwan. It's important.

Peggy also wants to promote what is close to her heart among her fans, such as the adoption of abandoned animals. She has four at home.

Each influencer tries to differentiate themselves through their own niche. Peggy chose authenticity.

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