Automakers are phasing out Twitter ads after Elon Musk's purchase of the social network
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At once, several automakers announced the suspension of their advertising on Twitter. Company executives decided to wait and see what direction the social network would take.
Elon Musk's acquisition of Twitter forced automakers to rethink their PR strategies. A number of automakers have sharply reduced their activity in the social network. This is reported by Reuters.
General Motors was the first to speak, the American auto giant announced the suspension of its advertising on Twitter.
“We are engaging with Twitter to understand where the platform will take under their new ownership. Due to significant changes to the media platform, as usual sometimes we have temporarily suspended our paid advertising. Our communication with customer support on Twitter will continue,” a GM spokesman said.
Following General Motors, American electric vehicle manufacturer Fisker made a similar decision. Now, Volkswagen has also stopped advertising on Twitter, although its management has warm friendly relations with Elon Musk.
“We are closely monitoring the situation and will decide on further steps depending on its development,” the source said. Volkswagen.
However, some automakers reacted to the change in Twitter ownership more calmly. Citroen, for example, issued a joking post: “Hello on a social network owned by one of our competitors.”