FC Barcelona sold this Friday his first non-fungible token (NFT) at Sotheby's auction house in New York for $693,000, including commissions, on the eve of his club friendly match against the New York Red Bulls.
The NFT is titled 'In a Way Immortal' and evokes Cruyff's iconic goal against Atlético Madrid at the Camp Nou in 1973, when the Dutchman was suspended from football. in the air and overcame goalkeeper Miguel Reina with an acrobatic play that went into the goal. in the history of football.
The buyer of the piece, whose name has not been disclosed, will receive He received special treatment from Barcelona, with VIP experiences and recognition as a Barça Digital Ambassador, according to the report. the team in a note.