Bazarland launches a new concept with clearance sales

The new store opened its doors this Wednesday. Midi Libre – DR

The national brand Bazarland, founded in Alès by Alain Georges, is expanding. Now run by his son, Patrick Georges, the company is innovating and taking on a new challenge. With the opening of the first Bazarland Destock store. “In a difficult economic context, we are offering a business model designed to address the concerns of purchasing power”, explains the group's boss.

The store, located on the southern ring road, in place of the former Go Sport, presents more than 500 references on nearly 2000 m2. Four people have been recruited.

In addition to the classic bazaar, items for the home, decoration, gifts, part of the departments is dedicated to food. The famous sweets made in Uzès, or American sodas are offered.

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A pop-up store that could be duplicated elsewhere in France

“Our business model is clearly positioned on an offer that combines quality and attractive prices. We made a commitment: we will reimburse up to 10 times the price difference for an identical item. Of course, there are conditions.”

The opening of this store is part of an experimental approach, “for a given period, insists Patrick Georges. We are testing this concept on a temporary basis. If the project works, we will be able to roll it out to other cities. We have chosen our city to launch this innovative project. Whether it is everyday products or well-known brands, everyone will be able to benefit from an offer adapted to their needs. We present a wide range of items at unbeatable prices without sacrificing quality.”

The existing Bazarland store in Saint-Hilaire-de-Brethmas continues its activity with more than 15,000 references, “with prices and always a large choice of items. The two stores coexist and complement each other. The loyalty card is valid in both stores”.

Open since Wednesday, January 15, at 570 avenue Olivier-de-Serres, Bazarland Destok is open from 10 a.m. to noon and from 2 p.m. to 7 p.m., Monday to Saturday. I subscribe to read the rest