Cacophony at Twitter around the “Officiel” brand, launched, canceled and relaunched

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Cacophony at Twitter around the “Officiel” brand, launched, canceled and relaunched

Elon Musk bought the social network Twitter at the end of October.

Twitter on Wednesday launched the “Official” branding for government accounts and media personalities. It was then deleted by Elon Musk, then reinstated by a director of the social network, but for a more limited scope.

I just deleted it, the general manager had tweeted about from the Official brand, in response to a user who claimed it had already disappeared earlier on Wednesday.

Twitter had started rolling out the Official mark on Wednesday morning, signaling an account's authenticity and notoriety and distinguishing itself from the blue check mark, which has fulfilled that role until now.

< p class="e-p">This should be available to everyone soon, for US$8 (about C$11) per month to subscribe to Twitter Blue, a tool launched manu militari< /em>by Elon Musk. But a few minutes after the announcement of the abandonment of this brand by the new boss, the director of products in development, Esther Crawford, assured that it would indeed be instituted.

The "Official" will be activated when Twitter Blue is launched. We start simply with governments and commercial enterprises. What [Elon Musk] mentioned was the fact that we're not giving it to individuals at this time, Esther Crawford tweeted.

Accounts like CBC News, Prime Minister Francois Legault and controversial rapper Kanye West were branded “Official” before it disappeared.

Elon Musk fired half of Twitter's 7,500 staff on Friday, 10 days after buying the social network and launching several projects, including the redesign of the Twitter Blue subscription.

Since then, communication about the evolution of the influential platform has taken place primarily through its tweets and those of several officials.

Thank you for Note that Twitter is going to do a lot of stupid things in the coming months. We'll keep what works and change what doesn't, said the whimsical Tesla and SpaceX boss, whose profile has 115 million followers.

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Elon wants to try a lot of things – some will fail, some will stick. The goal is to find the right mix of changes to ensure the long-term health and growth of the business, Esther Crawford replied in a tweet.

On Tuesday, the director of products in development had detailed the logic of the Official brand on Twitter.

Many people wonder how it will be possible to distinguish between people who follow Twitter Blue with blue labels and accounts verified as official, Ms. Crawford tweeted. That's why we're introducing the Official wording for some accounts when we launch.

As of last weekend, on iPhones, Twitter's mobile app mentions the arrival of the new Twitter Blue as follows: Power to the People: Your account will receive a blue checkmark, as will celebrities, businesses, and the political figures you already follow.

A few owners of iPhone smart phones were able to subscribe to Twitter Blue early Wednesday afternoon.

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But the new formula, which combines practical tools and identity verification, raises many questions and criticisms. Many Internet users and specialists fear that this system will devalue the guarantee of authenticity that the blue tick was supposed to represent.

Verification extended to all will democratize journalism and give more power to the people, insisted Elon Musk on Sunday.

He also ensures that Twitter Blue will help fight against fake accounts and diversify the sources of revenue from the platform while many advertisers turned their backs on Twitter immediately after the acquisition.

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