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Conservatives spent over $8.5 million on advertising in 2023

Photo: Ethan Cairns Archives The Canadian Press Conservative Party of Canada leader Pierre Poilievre during a news conference in Vancouver, Oct. 13, 2023

Mickey Djuric – The Canadian Press in Ottawa

Published at 3:50 p.m. Updated at 4:19 p.m.

  • Canada

The well-funded Conservative Party of Canada spent more than $8.5 million on advertising last year, far exceeding what its political rivals invested to get their message across.< /p>

The Liberals spent only a fraction of that, about $381,000, while the NDP only spent about $42,000.< /p>

The figures are detailed in the federal parties' annual financial reports for 2023, which Elections Canada published online this week.

Since last summer, conservatives have held a wide lead over liberals in national opinion polls. Despite this, it is unlikely that the Liberal Party will be able to match the Conservatives' advertising spending any time soon.

The Liberals launched advertising campaigns before and during the election. 2015, 2019 and 2021.

These have played “an important role in how the Liberal Party of Canada has managed to communicate with more Canadians than ever before in about Justin Trudeau's positive plan to invest in the middle class,” said party spokesperson Parker Lund.

“And so will the next elections, whenever they arise. »

The Conservatives and New Democrats did not immediately respond to requests for comment.

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Concretely, the Conservatives spent approximately $5.8 million on television ads, $668,212 on radio ads and more than $2 million on “other” ads.

The Conservative Party remains prosperous, with the release indicating it held $16 million in cash at the end of 2023, an increase of more than $3.2 million from the start of the year.

The Liberal Party of Canada had nearly $2.8 million in cash at the end of December, a decrease of about $530,000 $ compared to what he started with in January.

The NDP reported no cash flow for 2023 because it was still repaying a loan from the 2021 election campaign, but the party said earlier this year it was now in the positive.

Filing documents show that parties spend some of that money on fundraising, polling and research.

The Conservative Party spent more than $8.3 million on fundraising activities in 2023, while the Liberals spent almost $3 million for the same reason — a point of which they are particularly proud.

“Documents filed with Elections Canada continue to highlight that Liberal supporters get significantly more value for their donations than Conservative supporters,” said Parker Lund.< /p>

But the Conservatives performed much better.

Annual filings show they managed to raise more than $35 million last year, while the Liberals raised $15 million and the NDP raised almost $7 million.

When it comes to polling and research last year, the Conservatives spent over a million dollars, while the Liberal Party spent about $60,000.

Teilor Stone

By Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116