Champagne producers are faced with an unprecedented crisis due to pandemic coronavirus. Sales of prestige beverage can be reduced by a third; the estimated losses to reach one billion seven hundred million euros. The demand for sparkling wine, without which it is difficult to imagine the weddings, anniversaries and other celebrations, fell due to the introduction of restrictive measures. Mass parties were banned, and the restaurants and bars long closed.
Thibault Le Maya, the Interprofessional Committee of wines of champagne: “2020-the year began well. Now, however, we are experiencing a crisis that in terms of economic losses for the wines of champagne, even worse than the Great depression. But we are optimistic. We resilient. For three hundred years we have accumulated experience in overcoming various crises and finding innovative solutions.”
By the end of the year will remain unsold about one hundred million bottles of sparkling drink. To prevent falling prices to regulate demand, the Interprofessional Committee of wines of champagne, began talks with producers according to the norms of the harvest. In practice, this means that some grapes will be disposed of as waste. Owners of small vineyards concerned.
Anselm Silos, winemaker: “This is the destruction of what nature gives us, which is unacceptable. It’s like that to get a bottle of champagne and instead, to fill a wine glass, pour it on the ground. And not even flowers some water and just splash wine into the gutter”.
In connection with the crisis manufacturers of champagne appealed to the government. This applies, in particular, the provision of loans under state guarantees and exemption from a number of social taxes.