Les médecins se sont emparés des réseaux sociaux pour proposer du contenu sur des sujets de santé (photo d'illustration). wichayada69 – ENVATO ELEMENTS
Doctors by day, they put on their second costume of health influencers once the consultations are over. Faced with this ever-growing trend, some abuses have naturally appeared. To guarantee reliable information, the National Council of the Order of Physicians has drawn up a charter and ensures compliance with the code of ethics.
She is looking for her own practice but already has about ten patients who want to see her. Aude Bru, a general practitioner for four years, has trained in preventive medicine and micronutrition. Since November 2024, just a few months, the Hérault native has been posting health advice on Instagram on her account soberly named “dr_aude_bru”.
“Rebalance”
Botox versus hyaluronic acid, omega-3, healthy alternatives to gluten, the doctor speaks on various subjects, with one objective: “That people stay healthy as long as possible.”
Another observation that saddens her: the visibility that influencers can have without any medical training: “They have more visibility than doctors. We can't fight it, but after ten years of study, I want to be heard on these subjects and give information to as many people as possible, for free. It's up to us to be on the networks to rebalance.”
“Carry our voice”
The interest is twofold, Aude Bru doesn't hide it. “Being on the networks allows us to make our voice heard, as a doctor, and to make ourselves known, too.”
After her consultations, on a day off, on the weekend, Aude Bru writes her script, shoots the video, edits it, and posts it. A job after work, which takes her between 2 and 3 hours approximately and which she does with pleasure, driven by the desire that “everyone be an actor in their health”.
“Deliver reliable information”
Another profile, Laurent Chevallier, a nutritionist for over 25 years, notably attached to the Montpellier University Hospital. Since October 2024, he has also made his place on social networks, TikTok in this case. “Objectif nutrition santé” is the name of his channel dedicated to food. Danger of smoked foods, true/false about sea moss, the doctor is committed to “delivering reliable information on networks”, convinced that they must be invested in to provide correct information.
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“TikTok is a way to do prevention, in an attractive and fun way”, he emphasizes, aware of the lack of regulation on this network.
Laurent Chevallier also makes his videos alone, devoting between 1 hour and 1 hour 30 of his time to a subject. “It's in line with what I do. Being on the networks is part of my commitment as a doctor. I'm not looking for immediate benefits.”
“No promotion”
In order to promote the deployment of reliable health information, the National Council of the Order of Physicians worked with physicians who create content and YouTube experts to develop a charter of 10 principles, published on January 16, 2025 on its website.
Purpose of this text : combating medical misinformation and protecting collective health. Among these ten principles, the doctor who creates content must commit to not doing “any promotion of his own medical activity and practice”, not creating content “that commercially promotes any health product” or not giving “any personalized advice on networks to users”.
“The flashy positions that we saw on traditional media are now being transposed onto social networks and are multiplying at high speed, notes Philippe Cathala, President of the Board of the Order of Physicians of Hérault. The idea of this charter is to prevent rather than sanction for the moment.”
“If we notice any deviations…”
“The principle is the ban on advertising for commercial purposes. There may be scientific and medical information, but without any advertising purpose.”
With more than 8,000 doctors in Hérault, Philippe Cathala acknowledges that it “is difficult to monitor everyone, but cases have been reported to us. We contacted these doctors and asked them to respect the code of ethics based on the charter. There have not yet been any disciplinary proceedings. But if we find any deviations, there will be sanctions.”
Will a charter be enough to regulate the publication of content on social networks? ? The president of the council of the Order of Physicians of Hérault is not sure “but history will tell. It also requires maturity in the use of these new media. For the moment, we correct the situation as soon as a report is made, when the content is clearly advertising. We are still playing cat and mouse.”
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