Elon Musk announces that Twitter will have blue, gray and gold authentication hooks
Elon Musk officially acquired Twitter on October 27.
Twitter's new owner, Elon Musk, announced Friday the imminent launch of hooks in different colors to distinguish authenticated accounts on the platform.
Sorry for the delay, we are temporarily launching VerifiedFriday next week, the multi-billionaire tweeted.
A golden hook for corporations, a gray hook for governments, blue for individuals (celebrities or not) and all accounts verified will be manually authenticated before verification is enabled, he continued.
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It's painful, but necessary, the entrepreneur justified.
In another tweet, Mr. Musk clarified that all authenticated individual accounts would have the same hook blue, but some may eventually display a small secondary logo indicating that they belong to an organization if verified as such by that organization.
The new authentication system wanted by the boss of Tesla and SpaceX has been causing confusion and misunderstanding for several weeks.
Mr. Musk wants to offer a paid subscription at 8 US dollars per month (about 11 Canadian dollars) allowing all users who wish to obtain the famous blue hook, which was previously free, but reserved for accounts considered notorious .
A first version of this new system had fallen short at the beginning of November, many accounts then posing as celebrities or companies. Faced with the ambient cacophony, Mr. Musk had decided to postpone the launch date to November 29 before postponing it sine die.
The Official Blue Hook is already in place. Originally added to notorious accounts, it now appears under the name of certain large companies. Mr. Musk wants to charge users in order to diversify the income of Twitter, which depends 90% on advertising.
Since the acquisition of the platform by the platform entrepreneur, several major brands have halted their advertising spending on the social network, in particular for fear of being associated with toxic content due to the relaxation of content moderation.
According to the NGO Media Matters, half of the 100 main groups that buy advertising on Twitter have announced or have apparently suspended their spending on the social network.