Elon Musk drops 'Official' badge on Twitter hours after launch
Elon Musk has thrown away a feature announced a few hours earlier.
Twitter's new owner, Elon Musk, on Wednesday removed the gray “Official” badge, restricted to certain media, businesses, government officials and public figures, hours after its launch.
I just deleted it, tweeted the general manager of Twitter, in response to a user who noticed that his badge had disappeared.
Start of the Twitter widget. Skip widget? End of Twitter widget. Back to top widget?
The blue tick will put everyone on the same level, added the multi-billionaire.
Twitter had begun rolling out the Official badge on Wednesday, signaling an account's authenticity and notoriety, and distinguishing itself from the blue checkmark, which has served that purpose until now.
< p class="e-p">Esther Crawford, director of product development at Twitter, unveiled this new strategy.
Many people wonder how it will be possible to distinguish between people who follow Twitter Blue with blue labels and accounts verified as official. This is why we are introducing the “Official” label. for some accounts when we launched, Ms. Crawford tweeted.
The initiative was dismissed just hours later by Elon Musk. The billionaire wants to integrate account verification into Twitter Blue, a monthly subscription that will increase to US$8 (approximately C$11) per month, and will be open to all accounts, not just those of organizations or celebrities.
Accounts such as CBC News, Prime Minister François Legault and controversial rapper Kanye West had received the Official badge before it disappeared.
The political heads who received an official government badge, including the French head of state, Emmanuel Macron, the American president, Joe Biden, or the British prime minister, Rishi Sunak, still have it.
The Twitter support operator is online! Please mention your complaints below, Elon Musk tweeted.
“Please note that Twitter is going to do a lot of silly things in the coming months. We will keep what works and change what doesn't. »
— Elon Musk
The whimsical boss of Tesla and SpaceX is followed by more than 115 million people on the social network he bought at the end of October .
Starting this weekend on iPhones, Twitter's mobile app is already mentioning the arrival of the new Twitter Blue, saying: Power to the People: Your account will get a blue tick, just like celebrities, the companies and political figures you already follow.
But the new formula, which combines practical tools and identity verification, raises many questions and criticisms. Many Internet users and specialists fear that this system will devalue the guarantee of authenticity that the blue tick was supposed to represent.
The verification extended to everyone will democratize journalism and give more power to the people, insisted Elon Musk on Sunday.
He also ensures that Twitter Blue will help fight against fake accounts and diversify the sources of income for the platform, while several advertisers turned their backs on Twitter immediately after the acquisition.