Tesla does not have a press office.
Its CEO, Elon Musk, says the company doesn’t need it.
Instead, in the best of Donald Trump style, he uses Twitter more than press releases for communicating.
And this Friday, Musk was in fully Twitter mode.
One new book about the CEO of Tesla is about to be released.
One story goes that in 2016, when Tesla was in trouble – Musk contacted his Apple counterpart, Tim Cook, to find out if he would want to buy their company.
The anecdote adds that Musk insisted that, as part of the deal, he should be elected CEO of Apple, and Tim Cook would have sent him to nowhere.
Without a press office with which to check the veracity of the story, I asked Musk for Twitter if it was true.
He replied that he had never met or exchanged messages with Cook.
“There was a time when I asked to meet with Cook to discuss the possibility of Apple acquiring Tesla. There were absolutely no conditions proposed for that purchase. He refused to meet with me. Tesla was worth it at the time. 6% of what it is worth today“.
But a particular revelation came in the retweets, when someone suggested that Musk would be a great boss for Apple, and he responded, “I don’t want to be the CEO of anything.”
He had said something similar last month when he had to appear in court.
Speaking of what it’s like to be a director of Tesla, he said: “I hate it quiteI’d much rather invest my time in design and engineering. ”
He also added the reason why he continues to lead the company: “I have to do it or, frankly, Tesla will die“.
The fact that he repeatedly says he does not want to run the company may concern some investors.
Love him or hate him, Musk has a vision and a personality that have led Tesla to his current success.
By far, Tesla is the car company most valuable of the world.
And yet it is amazing how running this company is not enough for Musk.
He is also the head of Space X, which in April received a contract from NASA to bring people to the moon.
He also founded The Boring Company in 2016, which seeks to revolutionize travel through advancements in tunnel technology.
Musk gives the impression of being a trapped man. He is clearly motivated by ideas, innovation, ingenuity; the exciting start of a new company.
But the transition from this new venture to a giant business puts it in another position.
The creator of Apple, Steve Jobs; Google’s inventors, Larry Page and Sergey Brin, and the man behind Microsoft, Bill Gates were all visionaries.
The current CEOs of those companies – Apple’s Tim Cook, Google’s Sundar Pichai, and Microsoft’s Staya Nadella are more than capable leaders. But few would describe them as revolutionary.
Elon Musk, on the other hand, projects the image of a intrepid entrepreneur. But one gets the impression that the administrative process of running a company, in general, does not motivate him.
Parallel to its successful growth, the Tesla boss has caused all kinds of headaches for the company’s shareholders.
He is currently being sued by shareholders who say that the company’s money has been spent on the acquisition of the SolarCity project that – according to them – is running out of funds.
At the time of that deal, Musk owned 22% of the shares in both Tesla and SolarCity.
In 2018 he agreed to step aside as chairman of Tesla after tweeting that he was considering pulling the company out of business. Stock market and make it a private company.
Elon Musk may be the second richest person on the planet but, strangely, does not feel the freedom to do what he wants.
He is living proof that you are never rich enough not to be in a job you don’t like.
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