Elon Musk postpones launch of Twitter's controversial new blue hook
First attempt to launch his paid verification service has failed, after multiple case of account theft.
Elon Musk took full control of Twitter on October 27.
Twitter's new owner, Elon Musk, announced on Tuesday that the launch of the social network's new paid subscription has been postponed to November 29, after 10 days of multiple controversies surrounding the new owner's flagship project.
Blue Verified's relaunch is pushed back to November 29 to ensure that; it is concrete, tweeted the general manager of the social network.
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Before the takeover of Twitter by the boss of Tesla on October 27, the platform offered on the one hand a free identity verification service for notorious organizations and people, with a blue check mark on the account, and, on the other hand, a paid subscription to additional options, called Twitter Blue.
Elon Musk has launched manu militari the redesign of this subscription to add authentication with a blue hook, which users will therefore be able to obtain regardless of their notoriety, for 8 US dollars per month (about 11 Canadian dollars) .
The new Twitter Blue was activated a week ago on iPhones to total cacophony, days after half of the company's 7,500 staff were fired.
For 48 hours, many accounts impersonated celebrities or big corporations, from LeBron James to Nintendo. The pharmaceutical company Eli Lilly had to apologize on Thursday after the success of a tweet issued with an account in its name, with the blue checkmark, which promised free insulin.
On Friday, the ability to sign up for Twitter Blue disappeared, and an internal memo, published by some US media, said the service was suspended to address service issues. ;spoofing.
In the system which will be launched on November 29, any name change will cause the loss of the blue hook until the name is verified by Twitter, Elon Musk promised on Tuesday.
He also specified that people who do not register will lose the blue hook (if they had obtained it for free) in the coming months.
In parallel, the social network had released last Wednesday a new Official gray label for notorious accounts.
Elon Musk had decreed the same day that he was removing this new label, before that Director of Product Development Esther Crawford stepped in to explain that it would initially be reserved for governments and organizations.
The layoffs continued this week within a turned upside down Twitter. An engineer has been fired from a tweet by Elon Musk after publicly questioning claims by the whimsical leader, who considers himself the ultimate defender of free speech.
Musk has also sent an ultimatum by email to his employees asking them to commit to working long hours under high pressure in an extremely intense work environment [hardcore]. These people were asked to answer Yes to the email, otherwise they risk losing their jobs.