Elon Musk to allow political ads on Twitter again
Twitter will be allowed. It became increasingly political. The social network commanded by Elon Musk will return to life. It will allow political advertisements and will soften the issue. The ban was established in 2019 to try to obtain a new source of income.
Thus, it will allow It will allow both elected officials and activist groups to pay again to amplify their messages about specific political causes and try to be more influential with voters. “In the next few weeks” Other types of political advertising.
“We believe that causal advertising can facilitate public conversationabout important topics. Today we are relaxing our policy for ads with cause in the United States. We also plan to expand the political advertising that we allow in the coming weeks,” the company explained in a message posted on Tuesday.
“Going forward, we will align
< p lang="en" dir="ltr">We believe that cause-based advertising can facilitate public conversation around important topics. Today, we're relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.
— Twitter Safety (@TwitterSafety) January 3, 2023
With this, Musk seeks to open new avenues of income to strengthen the weak business of Twitter, which bought Twitter. for 44,000 million dollars. Since he took After taking control of the company in October, the pressure to make that gigantic investment profitable has led the tycoon to introduce a series of changes – from being able to buy the blue account verification badge to returning to allow misinformation about covid– that have driven away many advertisers en masse, the basis of their economic model.
Before Musk came along, 90% of Twitter's revenue came from advertising. According to company data in 2018, political ads accounted for a very small part of the total ad revenue generated.
This decision puts Twitter on a par with Other platforms such as Facebook or Youtube already allow the publication of paid political content, something that, however, others such as TikTok do not allow. strong>.
The company's founder and former CEO, Jack Dorsey, banned the use of the company. Part of political ads in November 2019, imposing certain restrictions such as customizing advertising to target specific groups of people. Then, he assured that allowing paid partisan propaganda would have “significant ramifications that the current democratic infrastructure may not be equipped to handle.”