Elon Musk's management plunged Twitter into chaos: subscribers en masse go to Mastodon

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With the advent of paid ticks on Twitter, there was a boom in fake accounts: people began to copy the profiles of celebrities, including the new owner of the social network, Elon Musk, and write absurd tweets. The businessman didn't get the humor and took tough action, according to Highload.

Elon Musk's management plunged Twitter into chaos: subscribers go to Mastodon in droves

Photo: IStock

What happened

< p>Several tweets have been circulating on the Internet, where a Musk with a blue check mark allegedly calls for urine therapy, and another Musk with a check mark answers him. The situation pleased users and showed the absurdity of the idea with paid ticks.

Elon Musk reacted to the situation and introduced a new rule that all Twitter users must follow: you cannot impersonate another without a clear indication of “parody”, otherwise you will be banned forever.

“We used to issue a warning before suspending, but now when we do a wide-ranging review, there will be no warning”, – Musk said in the next tweet.

However, he did not abandon the idea of ​​selling checkmarks for a $8 subscription – he simply put it off until the end of the US midterm elections. So fake accounts will not be able to spoil the “karma” of running politicians and promote disinformation for some more time. Then the opening of the “Pandora's box” will still take place.

Fired and regretted

And one more news about Twitter: on Friday, November 4, there was a mass layoff of employees of the social network – almost half of the state, writes Reuters. This affected, in particular, employees of the trust and security department, who were engaged in censorship.

However, yesterday, November 6, the company turned to dozens of fired professionals with a request to return to Twitter. As it turned out, some were fired by mistake, others lost their jobs before management realized that their experience might be needed to create new features of the social network.

The tweets from the social network staff say that among the affected teams were teams responsible for communications, content curation, human rights and machine learning ethics, as well as some groups of developers and engineers.


Since Elon Musk's purchase of Twitter, some users have been looking for alternative platforms, one of which is Mastodon, according to the BBC.

The social network says it now has more than 655,000 users, with more than 230,000 of them joining in the last week.

Externally, Mastodon looks like Twitter – account users write messages (called “toots”) that can be replied to, liked, shared, and followed.
But the internal mechanism of the platform works differently.< /p>

This is one of the reasons why it attracts new users, but it also introduces some confusion for new registered users.

The platform is six years old, but its current activity is unprecedented and it has faced difficulties due to the massive influx of new members.

Here is a quick guide on how to navigate.


The first thing you need to do when registering is to select a server. There are many, they are themed – many of them depend on the country, city or interests – for example, the UK, social networks, technology, games, etc.

It doesn't really matter which one you are on , because you'll still be able to follow users on everyone else, but this gives you a starting community that will most likely also post questions you're interested in.

Some of the popular ones, such as the social server and the UK, are very slow right now due to demand.

Ryan Wilding, who manages the Mastodon.UK server through his firm Superior Networks, said he had over 6,000 new members and had to temporarily stop registration.

“I wanted to know what it was, he said. – I started the server at 10:00 pm on November 4th, and woke up the next morning with a thousand people. I didn't even think that there would be so many of them”.

How to find people?

The server you choose becomes part of your username.

If If you're on the same server, you can only search by the person's name, but if they're on a different server, you'll need their full address.

Unlike Twitter, Mastodon won't offer to follow people who may be of interest to you.

You can also search for what interests you by hashtags.

Why servers?

Mastodon is not just one platform. It's not one “thing” and is not owned by a single person or company. All these different servers connect together and form a collective network, but they belong to different people and organizations.

This is called a decentralized platform, and fans of decentralized platforms like them for this very reason – they cannot be controlled at the whim of one organization, buy or sell.

However, the downside of this is that you are at the whim of the person or organization that manages your – if they decide to opt out of it, you will lose your account. Mastodon is asking server owners to give their users three months' notice if they decide to shut it down.

Twitter founder Jack Dorsey, by the way, is working on a new network called BlueSky, and he said he wants it to was decentralized.

How is Mastodon moderated?

This is a really tough question. So far, all servers have their own moderation rules, and some do not. Some servers choose not to link to others where there are a lot of bots or where there is a lot of inappropriate content. This means that they will not be viewable by users on servers where such content is blocked.

If it is hate speech or illegal content, the server owners can remove it, but this will not necessarily remove it from all servers.

This question will be a big problem if this platform continues to evolve.

There are already reports of people being targeted for hate and homophobic slurs.

Are there ads?

No. There are no ads here, although nothing will stop you from writing a post about your company or product.

Can I use the platform for free?

It depends on which server you are on. Some ask for donations as they are not getting paid, but it is mostly a free network.