Olivia Grégoire has appointed a new digital communication officer in her ministerial cabinet. The information was published in the Official Journal.
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Government spokeswoman Olivia Grégoire is strengthening her teams. Grégoire Cazcarra was recently appointed as “advisor in charge of digital communication and foresight” in the office of the Secretary of State. His appointment was confirmed in a decree published in the Official Journal on Tuesday, June 14. If Grégoire Cazcarra's name means nothing to you, you may have already heard of the application he created with François Mari. Elyze, the “app” dubbed “the Tinder of politics”, launched earlier this year. His goal ? Make young people want to vote.
Grégoire Cazcarra, 22, a student at ESCP (Grande Ecole de Commerce in Paris), and his partner developed Elyze by noting young people's lack of interest in elections and politics in general. This was confirmed with the record abstention during the first round of legislative elections. According to an Ifop-Fiducial survey for LCI, 70% of voters under 35 did not vote.
Elyze updated for the legislative elections
The principle of Elyze is simple. As on Tinder, the user must swipe right if he sees something he likes or left if he doesn't like it. But in the case of this application – which has more than a million downloads since its launch on January 2 – the person is not offered profiles of other people but political proposals.
Then, by dint of swiping to the right (if he agrees) or to the left (if he doesn't), the user comes across candidate profiles that correspond to his ideas. Note that the device, created before the presidential election, was adapted for the legislative elections.
Elyze had been strongly criticized on the sidelines of the presidential election, in particular by Jean-Luc Mélenchon, who had denounced a “twisted move” by macronie after several netizens noticed an oddity in the results. The application gave Emmanuel Macron the winner when you swiped right for all the proposals of all the candidates. Grégoire Cazcarra and François Mari then had to defend the neutrality of their tool.