Europe is threatening to ban 8K TVs, here's why

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8K televisions threaten to stop being sold in Europe due to new energy consumption standards.

Europe threatens to ban 8K TVs, here's why

You've no doubt been familiar with the energy labels that have been attached to virtually all electronic devices sold in Europe for years. These labels aim to inform consumers and guide them towards more virtuous choices.

But at the same time, manufacturers also have obligations, in particular thresholds that manufacturers cannot exceed to have the right to market their devices. In March 2021, the European Commission had adopted stricter criteria which had moved many televisions to the poorest energy class G.

New consumption limits come into force in Europe on March 1, 2022

However, as of March 1, 2023, new, even stricter criteria will come into force. And they clearly threaten the arrival of 8K in the whole of the European Union. Indeed, the latest television technologies are far from being the most virtuous from a consumption point of view.

Current 8K televisions consume more than twice as much as the largest 4K televisions on the market – with the entry into force of the new standards, no 8K model can be marketed in Europe as it stands. This could significantly slow down the penetration of the new image standard in the European Union.

Several industry players, including TCL Europe, were moved by the upcoming entry into force of the new standards: “if that happens, it’s over for 8K’ 8221;, explains a manager of the manufacturer. Same story on the side of the consortium responsible for developing the technology:

“Unless something changes, March 2023 will wreak havoc on the emerging 8K television industry […] the new consumption limits for 8K TCs (and micro-LED displays) are so low that no device currently on the market meets the criteria”, explains the 8K Association in a press release.

Pushing inefficient devices out of energy h2>

In March 2023, a 4k or 8K TV of 40″ cannot exceed a consumption of 48W. For large 88″ the limit will be 178 W. Samsung officials believe that they will be able to comply with the new regulations, even if it will require a lot of engineering effort.

The purpose of this regulation is to push the less energy-efficient models out of the market – and not to completely prevent the emergence of new image technologies. The new standards can still be modified during a meeting which should normally be scheduled before the end of 2022.

On this occasion, the commission could come back to more lenient standards , or take a hard line if it believes that the first wave of 8K TVs, which are too inefficient in terms of energy, have little chance of democratizing anyway.

After all, HD screens remain the norm for a majority of homes, and years after the first models arrived, 4K is just starting to become mainstream. Beyond televisions, democratizing 8K would presuppose that content is already available in quantity, which is not yet the case.

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