Faced with account theft, Twitter is reviewing its authentication system
Twitter is headquartered in San Francisco, California.
In response to the proliferation of spoofed accounts, Twitter reintroduced an “official” badge on Friday, to much cacophony, to certify certain profiles and suspended its paid authentication system.
“To combat identity theft, we have added an 'official' symbol. on some accounts,” tweeted the influential platform, which was acquired on October 28 by Elon Musk for US$44 billion.
This gray-colored logo appeared below the profile many partners and also, briefly, on the main Twitter account.
It had been introduced for the first time on Wednesday on the social network, but had been quickly deleted by his new boss.
Elon Musk has been pushing, since his arrival at the head of Twitter, for the implementation of another authentication system, billing almost $8 per month.
“Twitter Blue” allows anyone to get the tick blue, a guarantee of authenticity, until now reserved for organizations and people with a certain notoriety.
But its introduction this week in the US has been accompanied by a burgeoning of accounts posing as those of celebrities or big corporations. Fake LeBron James or Joe Biden tweeted in the name of the basketball star or the President of the United States.
The pharmaceutical company Eli Lilly had to ;apologizing on Thursday after a successful tweet from an account in his name with the blue check mark promising free insulin.
On Friday, it didn't seem possible to subscribe to “Twitter Blue” on the site or via the mobile app. An internal memo, published by some US media, says the service has been suspended “to address spoofing issues”.
Since it took over Twitter , Elon Musk laid off half of his 7,500 staff and launched several controversial projects, including the overhaul of the paid subscription.
“Please note that Twitter will do lots of silly things in the coming months. We'll keep what works and change what doesn't,” the billionaire said. rare warning.
“We are following recent developments at Twitter with great concern. No CEO or company is above the law,” said one of its spokespersons.