Home News Former McDonald's restaurants in Russia officially rebranded

Former McDonald's restaurants in Russia officially rebranded

Faced with the conflict in Ukraine, the McDonald's group announced its departure from Russia. Its signs are now called “Vkousno i tochka”. I subscribe for 1€ the 1st month

It's a big change that the Russian population will have to get used to. The former restaurants in Russia of the McDonald's group, which announced its departure after more than 30 years of presence in response to the conflict in Ukraine, have been renamed “Vkousno i tochka” (Delicious. Dot) by their new Russian owner.

“The new name is Vkousno i totchka”, said during a press conference the general manager of the Russian group Oleg Paroïev, while its owner Alexandre Govor assured that the 51,000 former employees of McDonald's across Russia would keep their jobs.

“I am very proud to have been given the honor of developing this business. I am ambitious and plan not only to open the 850 restaurants, but also to develop new ones,” he added. Alexander Govor, 62, has previously owned franchised McDonald's restaurants in several cities in Siberia.

Similar quality of service and affordable prices

The “showcase” restaurant under the Russian flag is due to open at 12 p.m. local time (11 a.m. in France) on Sunday in Pushkin Square, Moscow, but a few others have already opened, according to Russian agencies. Pushkin Square is the historic restaurant where the first McDonald's opened in January 1990, just under two years before the collapse of the USSR.

The Mayor from Moscow, Sergei Sobyanin, visited this emblematic restaurant on Sunday morning, assuring on Telegram messaging that “the quality of service would remain the same”. A total of fifteen outlets are due to open in the Russian capital on Sunday. Oleg Paroïev clarified that the prices of the hamburgers would be slightly higher than those charged by the American chain due to inflation in Russia, while ensuring that they would remain “affordable”.

McDonald's, which had temporarily closed its stores in Russia in early March, announced in mid-May that it was permanently withdrawing from the country and selling all its activities, justifying this decision by the need to “remain inflexible” about its “values”.

Consult our file: War in Ukraine

Teilor Stone
Teilor Stonehttps://thesaxon.org
Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining The Bobr Times, Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my [email protected] 1-800-268-7116

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