Fortnite: 5 keys to the success of the video game that sweeps among young people

Fortnite: 5 keys to the success of the video game that sweeps among young people

Fortnite: 5 keys to the success of the video game that sweeps among young people

To say that Fortnite, One of the multiplayer shooters that came out in 2017, is revolutionizing the landscape of video games is falling too short. When even an Ohio university (Ashland) offers scholarships for gamers and includes the game in its official list of sports gamers, one realizes that the product has crossed borders. And is that a way Battle Royale of 100 players who fight to life or death in a world postapocaliptic It is a very salable claim, especially among children and adolescents, who cover the broad spectrum of the almost 50 million total users that the video game has today. A minor from Castellón, who has been the first hospitalized in the world for addiction to video games, was hooked on this game.

The social impact of the title that bears the seal of Epic Games it is being very big, so much so that there are those who claim to have become “addicted” to it. “At first I thought it was a passing fad. But one day my friends tricked me into trying it and now I’m hooked. Nobody takes my three hours a day from me,” he admits. Sergi Rodriguez, regular player, 24 years old. But, Why does your gaming experience capture so much? What makes it different from the rest? How has it managed to become a mass phenomenon?

1. It’s free and has its own servers

In the century XXI, the “total free” has become a very important element to take into account. First, because it allows anyone to experiment with a title without having to shell out a single euro. In the case of Fortnite, it is even better: the game has its own servers, so it is not necessary for the player to pay a monthly subscription to play online. And second, because it does not deprive the company of profitability. Proof of this is the income from microtransacciones you are racking up the game in your On-line shop. According to the forecasts of the specialized publication Sensor Tower, said income could end the year above 1,000 million euros, that is, that Fortnite would generate 10 times the annual collection of Spanish cinema! Of course, none of the elements that are included in the purchases of the application provides a competitive advantage over the rest of the players -they are cosmetic improvements, customization-, which makes the difference between Fortnite and the rest of the titles behind it. free to play (F2P) normally hide the dreaded pay to win (P2W).

2. It is multiplatform

The current monopoly of Fortnite is due to the fact that, unlike its main competitors, it is available on almost all platforms: PC, Xbox One y Playstation 4, in addition to the devices iOS and, soon, in Android. That is, using a computer the player can face people who play from a mobile, a console or a tablet, which implies an interaction between users and an accessibility to the game that has completely broken all barriers.

3. You have the ‘influencers’ on your side

Fortnite is breaking records to the rhythm of frenzied shooting, construction and dancing that have been imitated by dozens of celebrities such as the footballer Antoine Griezmann or the singer Drake. Youtubers, streamers and other content generators on the networks also contribute to this boom, who have become – knowingly or not – the main allies of the American company in cyberspace. Examples of them are Tyler Ninja o The RubiusFigures capable of keeping the “novelty factor” of a video game based on adrenaline shots in the form of streaming games on the crest of the wave.

One of these transmissions, precisely from El Rubius, brought together 100 youtubers from all over the world youtubers in a game last March and ended up exceeding the figure of one million viewers, which made it the ‘streaming’ of a video game most followed in the history of Youtube. It is estimated that, taking into account that each of the participants broadcast on their own channel, the total figures could at some point exceed 10 million viewers (an outrage!). Having all these influencers on your side is one of the main keys to the success of Fortnite and helps to understand how to achieve large audiences among a type of audience increasingly removed from the classic television grills.

Leave a Reply

Your email address will not be published. Required fields are marked *