Franca Fendi, daughter of the founder of the fashion dynasty Fendi, has died
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One of the five Fendi sisters who supported the fashion house after the death of their parents was 87 years old
Franca Fendi, one of the five daughters of the founders, died in Rome fashion house – Adele and Edoardo Fendi. Franka was 87 years old, she died in her home, surrounded by children and grandchildren. WWD writes about it.
The five daughters Adele and Edoardo joined the family business in 1946, 20 years after the brand was founded. It was then that the Fendi couple opened their first leather and fur boutique on Via del Plebiscito in Rome.
Paola, Anna, Franca, Karla and Aida joined the family business and each got their own area to manage.
Thus, Franca was responsible for retail in stores brand in Rome until the business was sold in 1999 to the fashion group LVMH.
Franca has retired since the sale, but her sister Carla served as honorary president on the board of directors until her death in 2017. The rest of the Fendi sisters are still alive.
In 2001, Franca Fendi's husband, Luigi Formilli, died a few years after she donated her kidney to him in 1996. He helped bring Fendi to the American market by making deals with department stores.
In 2018, Franca Fendi wrote a memoir titled Sei Con Me or “Are you with me”, after numerous requests from her grandchildren who always asked her tell stories from life.
The book became a bestseller – it tells about her personal and business life, relationships with her parents, sisters and husband, as well as everyone she has worked with. Of course, there are also chapters about Karl Lagerfeld. In 1965, the designer joined the Fendi fashion house team and became the creative director of the ready-to-wear fur and womenswear collections.
It was he who created the famous Fendi logo: the double letter F in a square.
< p>Franca and Luigi are survived by four children: Guido, Andrea, Luca and Federica, former creative director of the Fendissime line and now co-founder and head of vintage resale platform Triple F.