General Motors temporarily suspends Twitter ads

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General Motors suspends temporarily its ads on Twitter

General Motors expects to have the capacity to manufacture one million electric vehicles in North America by 2025.

Automaker General Motors said on Friday it has decided to temporarily halt to pay for ads on Twitter, becoming the first major advertiser to question its presence on the platform after Elon Musk took over the social network.

We are talking to Twitter to understand the direction of the platform under its new owner, the group said in a message sent to AFP.

As it is normal to do during a significant change to a media platform, we have temporarily suspended our paid advertising, the company adds.

GM will, however, continue to respond to requests for its customers on its official Twitter account.

Elon Musk recently bought the social network Twitter.

The group is a competitor direct from Tesla, also led by Elon Musk. But advertisers as a whole avoid being associated with non-consensual content. expression, making followers of strong content moderation fear a resurgence of hate speech or misinformation.

Elon Musk tried to reassure advertisers by saying Thursday that he wanted to allow to all opinions to express themselves on the site, without making it an infernal platform where everything would be allowed.

He then announced on Friday that he intended to equip the platform of a content moderation council with very diverse points of view, without giving more details for the moment.

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