Getty Images bans content generated by artificial intelligence

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Getty Images prohibits content generated by artificial intelligence

Images produced by AI are increasingly difficult to distinguish from those made by humans.

The downloading and sale of illustrations generated by artificial intelligence (AI) are now prohibited by the American image bank and photography agency Getty Images. The giant says it does so for fear of reprisals related to possible copyright claims.

Images created by AI software such as DALL-E, Midjourney , Stable Diffusion or Craiyon are thus banned from the site, according to this new policy.

Getty Images has followed in the footsteps of smaller platforms accepting content uploaded by Internet users who have similar announcements in recent days, including Newgrounds, PurplePort and Fur Affinity.

In an interview with The Verge, Getty Images CEO Craig Peters said his goal was to proactively protect the site's customers.

“There are real copyright concerns over [the images made] by these models. [There are also rights issues that are still unresolved regarding the imagery, image metadata, and the individuals contained therein.

— Craig Peters

Most of this AI software uses potentially copyrighted material scraped from the web to create its own images.

According to Craig Peters, few images generated by artificial intelligence end up on Getty Images platforms.

Part of the burden of identifying and reporting AI images rests on web users. The company also plans to work with the Coalition for Content Provenance and Authenticity (C2PA), an association founded in 2021 by Microsoft, the BBC, Truepic, Arm, Adobe and Intel, to create filters of this content for the platform.

As of this writing, it was still possible to find AI-generated content on the image bank.

With information from The Verge

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