Greater Montreal calls for a moratorium on the distribution of Publisacs
The Metropolitan Community of Montreal proposes to establish a moratorium and to form a committee with Ottawa to settle the question of the Publisac distributed by Canada Post.
Faced with Canada Post's obligations to distribute unsolicited advertisements, the Montreal Metropolitan Community (CMM) is turning to the federal government to demand a moratorium on this file. CMM also proposes the formation of a working committee to find a solution to this problem.
In a statement sent by means of a press release, the CMM affirms that the continued distribution of these advertisements, including in Publisacs, goes against the objectives of the Metropolitan Residual Materials Management Plan (PMGMR) aimed at the reduction at source and reuse.
Also according to the CMM, the obligation of Canada Post would more precisely fall in line with one of the recommendations formulated by the organization in 2019, that flyers should only be offered to people who specifically request them, starting in 2023.
According to the group of cities in the metropolitan area, the unsolicited advertisements received by each household are equivalent to 26 kilos of waste each year.
To ensure access to local information, neighborhood newspapers being very often included in the Publisac in particular, the CMM suggests setting up a committee in which the Federal Minister of Public Services and Energy would participate. ;Supply Helena Jaczek, as well as the Minister of Canadian Heritage Pablo Rodriguez and representatives of Canada Post.
Her objective, specifies Julie Brunet, CMM communications advisor, would be to put forward arguments in favor of the autonomy of cities, but also to take an interest in the question of local information and to find solutions to ensure that local newspapers will continue to be distributed.
Until the committee presents its recommendations, the moratorium would remain in place, proposes the CMM.
Circulars represent approximately 11% of all materials that end up in sorting centers in the City of Montreal. On a metropolitan scale, municipalities have to manage tens of thousands of tons, noted in a press release, the mayor of Montreal and president of the CMM, Valérie Plante.
What prevents CMM from implementing its on-demand Publisac delivery program is that Canada Post has an obligation to deliver any mail that is properly prepared and paid for, including unaddressed advertising mail. .
Local newspapers, whose financial situation is often already difficult, could have to spend even more money to have their copies distributed by Canada Post. The latter's services are more expensive than those associated with Publisac, which is produced and distributed by TC Transcontinental.
Even though Canada Post sets up the distribution of unsolicited advertisements, this The additional workload did not please the Canadian Union of Postal Workers (CUPW), which notably represents the letter carriers of the company.
In an interview with Radio-Canada, Alain Robitaille, president of the Montreal section of the union, talks about an incredible workload if the distribution goes ahead. In addition to the mail, in addition to all that… It brings a burden that transforms people's daily lives; and, for now, let's say that workers will have to largely adapt to this reality, which is that of delivery three days a week. This will be added to the mail, parcels, advertisements that we already deliver… And it's happening fast.
With information from Jérôme Labbé