Groupe Le Massif wants to buy the Mont-Sainte-Anne resort

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Groupe Le Massif wants to buy the Mont-Sainte-Anne resort

After the inauguration of Club Med last year, Groupe Le Massif wants to expand; expansion.

Mont-Sainte-Anne resort

After the successful inauguration of the first Club Med in Canada less than a year ago, Groupe Le Massif is turning its gaze to Station Mont-Sainte-Anne. An offer to purchase was even filed last month.

At this stage, it is not known if the owner wants to sell, admits the president of Groupe Le Massif, Claude Choquette.

The company that owns the Mont-Sainte-Anne resort, Resorts of the Canadian Rockies (RCR), acknowledged receipt of the purchase offer, but did not act on it.

Even if the offer has now expired, Claude Choquette hopes that a dialogue will soon begin between the parties.

The ideal would be that our owner, Daniel Gauthier , can speak directly with the boss of RCR, Murray Edwards, indicates Claude Choquette. Our initial purchase offer is the beginning of a process.

In the summer of 2021, the non-profit organization Les Amis du Mont-Sainte-Anne proposed a $175 million investment plan to restore the mountain to its former glory.

Without revealing the extent of the work planned by Groupe Le Massif, Claude Choquette believes that significant investments are necessary and that the support of the Legault government remains a condition sine qua non at the relaunch of the Mont-Sainte-Anne station.

If we buy, it will be conditional on the help from Quebec. For us it is clear, he specifies.

Claude Choquette (à left) and Daniel Gauthier (right)

The office of the Minister of the Economy, Pierre Fitzgibbon, declined our request for an interview, but specified that they were aware of the Group's steps Le Massif.

Ottawa and Quebec, however, have already contributed some forty million, mainly in the form of repayable loans, in the installation of Club Med at the Massif de Charlevoix l' last winter.

Groupe Le Massif's entry into the Mont-Sainte-Anne resort saga comes as an arbitrator is set to settle a dispute between the Government of Quebec and Resorts of the Canadian Rockies (RCR) over for use around the mountain.

RCR operates cross-country skiing and mountain biking trails in this sector under an agreement signed with the Société des Établissements de plein air du Québec (Sépaq) in 2008.

However, the government considers that the company has not respected its commitments and wishes to withdraw the exploitation of these lands.

This dispute adds to criticism from alpine ski enthusiasts in recent years, in the wake of numerous breaks in the gondolas that allow quick access to the top of the mountain.

Resorts of the Canadian Rockies did not respond to our request for an interview.

The administrator and spokesperson for the Friends of Mont-Sainte-Anne, Alex Harvey, welcomes Groupe Le Massif's interest in the Mont-Sainte-Anne resort.

The objective, from the start, was to ensure the sustainability of the mountain, that there be new money invested in the mountain and also that x27;there is accountability […] If we trust the course, the roadmap of the Massif of the last decades, all these ticks are ticked, reacted the ex-founder.

“[At Le Massif], there is innovation, the infrastructure is well maintained. There are new buildings. There are developments taking place around the mountain. »

— Alex Harvey, administrator and spokesperson, Les Amis du Mont-Sainte-Anne

Alex Harvey favorably welcomes Groupe Le Massif's desire to take over the Mont-Sainte-Anne resort.

Alex Harvey is convinced that Groupe Le Massif will be able to put together a credible recovery plan for the mountains in order to obtain the support of Quebec when the time comes.

It takes accountability, and then I don't think people in government like writing blank checks. So, I am certain that, if there is investment that is made, it will be give and take. There would be obligations that would come with that, and then there would really have to be royalties and targets for the operator to meet, he argued.

The Center plein air Mont-Sainte-Anne, a non-profit organization (NPO) that aspires to take control of recreational tourism activities around Mont Sainte-Anne, also welcomed the steps taken by Groupe Le Massif.

Any project that keeps Mont Sainte-Anne in the local fold, that provides investments for the development of outdoor activities and that preserves the natural heritage of the area is a good news, reacted its president, Jean-Pierre Dufour.

Le Massif Group already collaborates with an NPO in its activities and recognizes the value of community involvement , he added.

With the collaboration and Marie-Pier Mercier

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