GTA 6 could generate twice the revenue of GTA 5 in its first year of launch

© Rockstar Games

The behemoth Rockstar Games is confirming its status as a real cash machine and is preparing to make its mark on the video game landscape with its future baby, Grand Theft Auto 6 (scheduled for release in fall 2025). Forecasts from DFC Intelligence; a market research company specializing in the video game and digital media industry; announce extraordinary financial performance for this new iteration of the studio's flagship franchise. Projected revenues promise to eclipse all previous records.

GTA 6: a future commercial tsunami

Grand Theft Auto 5 had already redefined the standards of the video game industry since its launch in 2013. With more than 185 million copies sold and revenue exceeding $8 billion, this fifth installment has established itself as the most profitable title in the history of video games on consoles and PC.

Its successor should be even more explosive since DFC Intelligence projects revenue of $3.2 billion for its first year of operation, double the initial performance of Grand Theft Auto 5. Yoshio Osaki of IDG Consulting, told the Financial Times: ” It will probably be one of the biggest events in the history of entertainment, in all media, not just video games. The excitement is simply unprecedented and beyond anything we have seen so far ».

2025: The Year of the Big Video Game Bang

This year will be a pivotal time for the video game industry, as Mat Piscatella, analyst at Circana, explains: ” I can't remember a year where everything was so dependent on the arrival of just two products on the market [Editor's note: he is referring to the Nintendo Switch 2 here] It's a risky bet, so to speak. We'll have to wait to know their release dates and the first feedback to know if 2025 will be an exceptional or disappointing year for the video game industry ».

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Indeed, when the expectations of an entire market are concentrated on a small number of products, this creates considerable pressure on these products. If the products in question fail to meet expectations, it could lead to widespread disappointment and seriously affect consumer confidence.

As for Rockstar Games, the studio has never really disappointed with its big franchises, so the risk of disappointing with Grand Theft Auto 6 is relatively low, even if it is not zero in absolute terms.

Analysts are already anticipating a billion dollars in pre-orders(despite a potentially very high price tag): the franchise's aura has never shone so brightly since its arrival on the market in 1997.

Strauss Zelnick, CEO of Take-Two, Rockstar's parent company, maintains a confident posture, promising that Grand Theft Auto 6 “will be worth the wait” and will offer players “something they've simply never seen before “. Just over ten months to go; if there are no delays in development; and we will know if Zelnick's statements will be true. The GTA series has always been at the forefront in terms of gameplay, and fan expectations have never been higher than for this installment; Rockstar therefore has the heavy responsibility of making this one a new cultural phenomenon, as powerful as the previous one.

• GTA 6 could generate more than $3 billion in one year, doubling the initial performance of GTA 5.
• In 2025, the video game industry is based on two major launches: GTA 6 and the next Nintendo console.
• Rockstar promises a unique experience with GTA 6, already expected to be a global phenomenon.

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