How Apple wants to come to your home

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After the launch of the HomePod 2, Apple is preparing a broader offensive on the connected home. A competitor to Google's Nest Hub and Amazon's Echo Show would be well in the works.

How Apple wants to invite itself to your home

Apple is one of the leaders in the smartphone and computer markets, and dominates those of connected watches and wireless headphones. But the firm has difficulty competing with Amazon and Google when it comes to connected homes, although it already offers its HomeKit ecosystem, as well as products such as Apple TVs and HomePod speakers. Moreover, Apple is far from giving up on this market, since it has just launched a second version of its HomePod speaker, despite the mixed success of the first version.

And obviously, this is only the beginning. And after the HomePod 2 speaker, Apple should launch other connected home products. Indeed, according to a recent article by journalist Mark Gurman on Bloomberg, Apple is preparing the launch of a new, more efficient version of Apple TV, but also a connected screen. The latter would compete with products like Google's Nest Hub or Amazon's Echo Show. In addition to home automation functions to control the house, this screen would also be used for entertainment, and calls via FaceTime.

Apple covets the connected home

Nevertheless, Apple would not be in a hurry. The firm would not release these new products until next year, at the earliest. Moreover, as usual, since this information does not come from an official source, caution is in order. But what is certain is that if Apple wants to compete with the offers from Amazon and Google, it must offer an equivalent of the Nest Hub or the Echo Show. Indeed, in a connected home, these screens serve as a control center for all smart products, such as lights, cameras, or even thermostats, not to mention household appliances.

In the meantime, c t is on iPhone, iPad, Mac or Apple TV screens that Apple customers control their connected homes. And when it comes to the iPhone, Apple is constantly improving the interface that allows you to control connected devices from iOS. In addition, the firm can rely on the new Matter protocol, launched in 2022, which facilitates connection between devices, and of which it is one of the supports.

“Matter is a new smart home connectivity standard that will allow compatible accessories to work together seamlessly, across all platforms. Matter will let you choose from even more compatible smart home accessories and control them with the Home app and Siri on Apple devices,” Apple says on the iOS overview site 16, which adopted the technology.

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