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How the airfryer invaded French cuisine


After the Cookéo, the Thermomix and Mr Cuisine, the new phenomenon in French kitchens is called airfryer. According to the Home Appliance Brands Group (Gifam), one million units were sold in 2023, a figure sufficiently impressive to qualify the airfryer as a phenomenon.

Like robots “to cook everything”, the craze around airfryers illustrates a profound change in the way of designing the home kitchen. The market for small household appliances, although stagnating after a peak due to successive confinements, has therefore seen the birth of a new champion.

With a 77% increase in sales in value over one year, the airfryer has exploded the counters, leaving multicookers, multifunction robots, and pastry robots far behind. Gifam reveals that in one year, the airfryer has tripled its turnover, thus becoming the star device of the moment.

Innovative and practical

This popularity can be attributed to several factors. First, the airfryer responds to a quest for novelty and simplicity at an affordable price. For French consumers, busy with their work and the vagaries of daily life, everything is good for cooking faster. With an average purchase price of only 99 euros, the airfryer is one of the most affordable culinary innovations.

Moreover, it is part of a healthier cooking approach– a major concern for eight out of ten French people – the airfryer requires almost no fat. For example, just one teaspoon of oil is enough to prepare fries for the whole family, significantly reducing fat intake without compromising taste.

Finally, an airfryer can consume up to 60% less energy than traditional cooking appliances. Enough to reduce the energy bill, a major source of savings for the French in times of inflation.

The potato airfryer

The other advantage of the airfyer is that it not only allows you to cook fries but a wide range of dishes, from starter to dessert. Some models also have spaces large enough to accommodate a whole chicken and fries for the whole family. Other meats, fish or vegetables can be cooked there, always limiting the fat.

Users can explore a multitude of recipes. We have also seen specific recipes for the airfryer appear on reference sites and applications (Marmiton, 750g etc.) for several months. Best of all, these appliances only require light maintenance and most can be cleaned in the dishwasher. Simple, we said.

Ephemeral phenomenon: the airfryer ? Not at all. A study carried out by Gifam in November 2023 reveals that 44% of unequipped French people consider that it would be useful to have an airfryer at home.< /strong>This impressive figure suggests that the year 2024 could see this trend consolidate further, making the airfryer a must-have in French kitchens.

  • In 2023, 1 million airfryers will conquer French homes
  • Their price, their simplicity and the possibility of cooking a multitude of healthier recipes have attracted the French
  • According to GIFAM, the phenomenon should continue in 2023 or even intensify

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Teilor Stone

By Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116