© Robin Sabbadini for Lemon Squeezer
Yu Chengdong, president of the group's consumer division, does not mince his words. He promises that the brand's next smartphone will shake up established codes. More than just a technological evolution, it promises a real revolution accessible to the greatest number. A daring bet for the company which, despite American sanctions, has never stopped innovating.
The rumors are intensifying around the Huawei Pocket 3, tipped to be this famous revolutionary smartphone. The first leaks suggest a thinner, lighter and more compact device than its predecessor. A technical tour de force that could well seduce consumers looking for a practical foldable smartphone for everyday use.
The timing is no coincidence. Planned for March 2025, just after the Chinese New Year, this launch would allow Huawei to make an impression before the arrival of its competitors' new models.
However, a major obstacle stands in Huawei's way: the restrictions imposed by Washington. Deprived of access to the most advanced engraving machines, the Chinese manufacturer is struggling to break the 7 nanometer barrier for its processors. A definite handicap compared to the 3 nm engraved chips that now equip the competition's flagships.
200% Deposit Bonus up to €3,000 180% First Deposit Bonus up to $20,000But Huawei has more than one trick up its sleeve. The company has demonstrated its ability to adapt by becoming the world leader in foldable smartphones in the first quarter of 2024, temporarily dethroning Samsung. A remarkable performance that demonstrates its technological mastery, even under constraints.
Yu Chengdong particularly insists on the accessibility of the future device. ” People will rush to buy it all over the country, and everyone will be able to afford it ,” he says. A statement that contrasts with the usual premium positioning of foldable smartphones, generally sold well beyond 1000 euros.
Huawei's recent journey commands respect. Despite the obstacles, the company continues to release excellent products at the cutting edge of innovation. The launch of the three-fold Mate XT last year is clear proof of this. This technological resilience, coupled with an aggressive pricing strategy, could well allow Huawei to create a surprise in March.
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