Categories: Techno

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© Unsplash/Anastasia Zhenina

Marshall, a specialist in audio and music equipment, is about to be acquired by HongShan Capital Group. If this name seems unfamiliar to you, it is in fact a giant of Chinese venture capital, which has stakes in several big names in the technology sector.

Final phase

This is the information from the very well-informed Bloomberg. HongShan is about to conclude an agreement for the acquisition of Marshall Group AB for an amount of approximately 1.1 billion dollars. The operation is in the final stages of negotiations, with an announcement likely in the coming days.

Founded in 2022 by Jim Marshall, the company currently operates in over 90 countries. It offers a wide range of audio products, including speakers and headphones. Its devices are acclaimed in the music industry, with iconic artists such as Jimi Hendrix and Eric Clapton having used its electric guitar amplifiers.

The acquisition comes two years after the Swedish privately held group Zound Industries acquired Marshall in 2023. The founding Marshall family remained shareholders in the group. A transaction that also included Natal Drums, Marshall Records and Marshall Live Agency. Later in the year, private equity firm Altor Equity Partners AB acquired a minority stake in the company.

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With the arrival of HongShan Capital Group, the Marshall family is once again expected to retain a partial stake in the group.

© Marshall

Who exactly is HongShan?

Formerly known as Sequoia Capital China, HongShan is a leading venture capital and private equity firm founded in 2005. It specializes in technology, healthcare and consumer financing, in addition to managing funds for leading institutional investors.

HongShan has backed more than 1,500 companies. Among them, monsters of the Chinese industry like ByteDance, Alibaba, JD.com and even RedNote, the social network that is booming in the United States while TikTok risks being banned.

The acquisition of Marshall reflects a trend that is emerging in China, where many private equity firms are turning to other geographies such as Southeast Asia, Japan and Europe. This is in response to the challenges facing the Chinese economy, particularly regulatory uncertainties and geopolitical tensions.

  • Marshall, the audio equipment specialist, is set to be acquired by Chinese venture capital firm HongShan Capital Group.
  • A deal that is part of HongShan's strategy, which specializes in venture capital investments across multiple sectors.
  • In China, many private equity firms are looking to other regions such as Southeast Asia, Japan and Europe.

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Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116

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