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In crisis, Dyson is cleaning up (in its workforce)

© Dyson

A few weeks ago, Dyson made its brand new WashG1 floor cleaner official. A new tool developed to eradicate wet and dry dirt in a single pass. However, in addition to our house, Dyson will also do the cleaning… in its ranks. Indeed, the British group will soon be reorganized, and this could lead to the “cleaning” approximately 1,000 employees on his native lands.

Dyson is cleaning up (its workforce)

Founded in the early 1990s by James Dyson, the eponymous brand now employs more than 14,000 people in over 80 countries. In 2020, the brand invested more than €3.2 billion over five years to develop software, robotics, batteries, and the essential artificial intelligence.

This upcoming layoff campaign aims to reduce the costs and workforce of the British group. Currently, nearly 1,000 employees, out of the 3,500 the group has in the United Kingdom, would be affected. For the brand, it is obviously a question of reacting to ever fiercer competition, particularly from Asia.

Dyson operates in increasingly fierce and competitive global markets, in which the pace of innovation and change is only accelerating. speed up. We know that we must always be enterprising and agile“, explains Hanno Kirner, Managing Director of the brand.

Remember that Asia nevertheless constitutes the biggest market for Dyson, the brand having transferred its head office from the United Kingdom to Singapore in 2019. In addition to the fact that China, Japan and Korea already constituted the group's main market, more than 50% of Dyson's workforce was located in Asia. For Dyson, it's about re-examining its global structures, to ensure it's constantly ready for the future.

For many years now, Dyson has diversified its activities. In addition to its cordless vacuum cleaners, then revolutionary in the 90s/2000s, the brand also offers fans, hand dryers, but also hairdressing accessories, like the ’ Airstrait, a device that promises to dry and straighten your hair at the same time.

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Teilor Stone

By Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116