In Italy, announced the real cost of the Colosseum


    In Italy, announced the real cost of the Colosseum

    The Colosseum has become one of the seven New Wonders of the World.

    The Colosseum, or the Flavian Amphitheater, which is one of the world's most famous monuments of ancient architecture and a real gem of Rome, is estimated at 77 billion euro ($79 billion). This is reported by Bloomberg with reference to the evaluation of the international network of companies Deloitte LLP, providing services in the field of consulting and audit.

    Deloitte evaluates the “social value” of the monument or the intangible value attached by the Italians to its existence.

    < p>Each year, an iconic monument of ancient Rome can contribute about 1.4 billion euros to Italy's gross domestic product.

    “This value is perceived by the majority of Italians, not just those who visit it,” the consulting company said in a report.

    Although calculating the economic contribution of the Flavian Amphitheater is quite simple: you need to add the direct value of the tickets sold to the assessment of the impact that its visitors have on other businesses.

    Deloitte bases its estimate on a survey asking people how much they are willing to pay to maintain an asset or service, even if they “do not use it directly, may not benefit even indirectly from it, and may not plan any future use for themselves or others.” Residents of Rome, on average, mortgaged 90 euros, and the rest of Italians 57 euros.

    The real cost of the Colosseum was announced in Italy

    “For an iconic asset like the Colosseum, one must actually refer to a measurement of value that includes both tangible and intangible value. In this sense, the intangible value of the Colosseum may be greater than the value associated with the economic benefits it can bring,” said Marco Vulpiani, Head of Evaluation at Deloitte Central Mediterranean, who organized the study.

    The Colosseum was built in 80 BC and remains the largest standing amphitheater in the world. was among the contenders for the title of one of the seven New Wonders of the World, and according to the results of the vote, which were announced on July 7, 2007, was recognized as one of the seven New Wonders of the World.

    About 42,700 full-time employees work at the monument It is Italy's most visited site, attracting around 7 million tourists in 2019. In 2011-2016, Tod's Group funded a €25 million restoration of the monument.


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