Instagram gives in to popular discontent and suspends its TikTok-style transformation

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Instagram gives in to popular discontent and suspends its TikTok-style transformation

Some people could already see the changes on Thursday evening.< /p>

Instagram bowed to pressure and is backtracking on changes to its app recently.

Instagram will pause tweaks that mimicked TikTok, after a campaign by users and followers against new features.

In an interview Thursday, Adam Mosseri, the owner of the application, indicated that Instagram would put an end to the test version, which displayed photos and videos in full screen, like TikTok. Moreover, some people could already see the changes on Thursday evening.

The platform will also reduce the number of content recommended by its algorithm, at least temporarily.

I'm glad we took a risk. If we don't fail once in a while, we're not being bold enough, Adam Mosseri told the trade newsletter Platformer.

The photos and videos app, which is owned by social media giant Meta (Facebook), got heckled this week when celebrities Kim Kardashian and Kylie Jenner, the app's second most followed account , showed their support for an online petition that called on the social network to become Instagram again and stop trying to be TikTok, a message widely applauded and relayed by a large number of people.

Meta, like Google on YouTube, has already copied TikTok's short video format, with Reels and Shorts, respectively.

In late January, the California-based group acknowledged that some competing platforms were hurting its growth, especially among young people.

People have a lot of choices about how they want to spend their time. And applications like TikTok are growing very quickly, noted Mark Zuckerberg, founder of Meta.

Unlike traditional social networks, TikTok does not feature user contacts. Its success is largely due to its algorithm which chooses videos according to people's tastes.

Mark Zuckerberg confirmed this orientation on Wednesday. He said that currently around 15% of content viewed on Facebook and Instagram comes from algorithm recommendations.

Those numbers are expected to at least double by the end of the year, he said.

But the company, which doesn' ;did not immediately react to an interview request from Agence France-Presse, seems to have finally decided to move more slowly.

We need to take a step back […] and come back with a new formula, explained Adam Mosseri on Thursday.

All these anxieties will subside, estimated Debra Aho on Wednesday Williamson, analyst for Insider Intelligence, on the revolt of users.

But it shows that Instagram must succeed in its evolution, at the risk of losing its followers early.

Its Facebook follower base in the United States is barely growing, and while Instagram is helping to move the boat forward, we're starting to see a slowdown in the side of teenagers and young adults, she e detailed.

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