Kim Kardashian showed her face without makeup (video)

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Kim Kardashian showed her face without makeup (video)

The queen of Instagram showed how to properly apply skin care products to her face and neck, to achieve maximum effect.

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40-year-old American reality TV star and businesswoman Kim Kardashian, whose Instagram page has over 330 million followers worldwide, was not shy about showing her followers what her face looks like without makeup. The corresponding video appeared on the page of Kim's brand SKKN, which produces decorative cosmetics and skin care products.

In the video, she shows how to use one of the products, applying it to the face and neck. Kardashian is wearing a nude sports bra and matching leggings. The celebrity let her platinum hair down and her nude nail polish matched the tone of her stone-colored skincare products.

In the clip, Kim warned against rubbing in skincare products and explained the right application technique for best results.

“Technique matters. Rubbing in products can stretch the skin, break down collagen and elastin, and interfere with proper absorption. Instead, patting on toner, serums, and moisturizers not only results in less damage to the skin's texture.” skin, but also stimulates blood flow and lymphatic drainage, and helps prevent pilling,” she says.

Cosmetic brand SKKN was first launched in June with skin care products, and recently expanded to a new line of home accessories, including a $89 tissue box, a $65 cotton swab holder, and a $129 trash can.