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Legislative elections 2024: will TikTok influence the vote more than we thought ?

© Solen Feyissa/Unsplash

The European elections on Sunday June 9, 2024 completely shook the French political scene. The victory of Jordan Bardella and the National Rally pushed the President of the Republic Emmanuel Macron to dissolve the National Assembly. The French are therefore called to the polls on June 30 and July 7, 2024 for the legislative elections. In exceptional situations, exceptional measures.

While the left unites and sets up the Popular Front, Internet users have their own way of blocking the far right. If you've taken a look at The goal ? Highlight their charisma to speak to younger people, who do not necessarily feel concerned by politics. What if it worked ?

Pop culture to the rescue of the legislative elections ?

While particularly influential public figures, like Squeezie, speak out about the upcoming legislative elections, everyone is trying to mobilize crowds on their own scale. For example, the largest Taylor Swift fan account in France, with 24.5K subscribers on X (ex-Twitter) all the same, spoke out. He calls for blocking the RN with the hashtag #SwiftiesForFrontPopulaire.

So, on social networks, the time has come for seduction . It all starts with the Arte report entitled France: youth no longer fuck with the RN. This highlights the fact that the new generation is increasingly allowing itself to be won over by the National Rally. Among the arguments presented by Jordan Bardella's voters ? His charisma and his beauty.

This is therefore the trigger for several Internet users. How to coax the younger generation who perhaps do not feel concerned by politics and the upcoming elections ? By taking up the codes of the fans and twisting them to make the Popular Front shine !

Thus, for several days, fancam edits of left-wing figures have been abounding on TikTok and X (formerly Twitter). They are more and more numerous and more and more viral! These are short videos featuring a public figure, often actors or singers. There is background music, transitions, slow motion and zooms… Everything is done to present the “protagonist” in his best light. If these videos make it possible to increase the popularity of Timothée Chalamet or BTS, why could this not increase the sympathy capital of the Popular Front ?

This is how fancam edits of Sébastien Delogu, Manon Aubry, Louis Boyard, David Guiraud and François Ruffin appeared on social media. Of all the politicians featured, Sébastien Delogu is “the new darling”. The MP for La France Insoumise is particularly popular on social media. A fancam edit of him was even broadcast in Times Square! The politician is very active on his Instagram channel and is taking part in the game, offering to offer a kebab to the person who makes the best video of him.

It remains to be seen whether this new political tool will really have any weight at the ballot boxes on June 30 and July 7. It seems that some RN supporters seem sensitive to fancam edits on social networks. What if this influenced the vote of the new generation?? What was originally a kind of joke could well tip the scales in favor of one party rather than # 8217;another…

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Teilor Stone

By Teilor Stone

Teilor Stone has been a reporter on the news desk since 2013. Before that she wrote about young adolescence and family dynamics for Styles and was the legal affairs correspondent for the Metro desk. Before joining Thesaxon , Teilor Stone worked as a staff writer at the Village Voice and a freelancer for Newsday, The Wall Street Journal, GQ and Mirabella. To get in touch, contact me through my teilor@nizhtimes.com 1-800-268-7116