“Let Instagram* become Instagram again”: Kylie Jenner and Kim Kardashian rebuke the social network for imitating TikTok

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    Kim Kardashian and Kylie Jenner

    Instagram* has changed quite a lot lately: now the emphasis is on short Reels videos, and in the feed of users, content from strangers is increasingly appearing, which is recommended by the social network. The update of the algorithm was far from being approved by everyone: Kylie Jenner and her sister, Kim Kardashian, are among the opponents. They are one of the most popular users of the social network: Kylie has 360 million subscribers, and this is a record among female users. Kim's page has 326 million followers.

    Both sisters posted on their stories another user who calls:

    Let Instagram be Instagram again. No need to turn into TikTok, I just want to see cute pictures of my friends in the feed. Best regards, all of us.

    By the way, a petition has been created on Change.org with the same appeal, more than 140 thousand people have already signed it. The authors of the petition ask the leadership of the social network to return the traditional chronological order of the feed and remind that the original meaning of the Instagram social network was to publish photos, not videos.

    Perhaps the leaders of Meta* Corporation should listen to the point of view of key influencers, especially since criticism from Kylie Jenner — matter is serious. Last time, her review affected the state of Snapchat. In 2018, when the application was redesigned, the celebrity did not appreciate it and tweeted that she no longer opens Snapchat. The very next day, the company's shares fell by 6%, its market value decreased by $ 1.3 billion.

    The management of the Instagram social network has not yet commented on the opinion of Kylie and Kim.

    *Instagram belongs to Meta, an extremist organization recognized in the Russian Federation

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