Loaded with mountains of clothes. What the apocalypse of “fast fashion” looks like on the shores of Africa (photo)

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Mountains of clothes piled up. What the fast fashion apocalypse looks like on the shores of Africa (photo)

One of Ghana's little-known problems is waterways that are littered with garbage things of world brands.

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As of today, Africa has many problems. But little is said about some of them. One of these is clothing. Fast fashion literally “crushes” the continent. Well-known brands like H&M and Zara do not recycle used clothing, despite promises. As a result of this, the waterways of Ghana are simply overflowing with garbage from clothes, writes the Daily Mail.

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Every year, millions of things sail to certain parts of Africa. Mostly these are clothes that are produced by well-known companies. H&M alone produces 3 billion pieces of clothing every year. At the same time, the company recycles only 10%. The rest of the clothes end up in places like Accra, the capital of Ghana.

Mountains of “dead white people” clothing, or obroni wawu as the locals call it, should be banned. Communities cannot stand such an influx of things. In addition, their quality is too low, so the locals cannot even wear them. The situation is aggravated by Zara too. In just one year, it produces 100 billion pieces of clothing, but recycles only 1%.

When making clothes, companies spend their time and money on repurposing. Therefore, clothes are usually sent to other places. In this way, entire coastlines can be formed from low-quality things, as in Ghana. Clothing arrives here from the UK, Australia, North America and Europe. 15 million items from the mentioned countries end up in the city of Accra alone.

Mountains of clothes piled up. What does the fast fashion apocalypse look like on the shores of Africa (photo)

The situation is aggravated by global trends too. Every year, companies around the world produce 100 billion pieces of clothing. This leads to ecological collapse, because more than half of what is produced is burned or ends up in a landfill. If you take an ordinary American with an income level, then he alone throws out about 70 kg of textiles per year. And the level of consumption in the country will only grow.

The situation has not only an environmental impact on Africa. Mountains of garbage from clothes affect the level of sales within the country. In particular, due to the influx of cheap clothing, local brands are unable to produce their own items. Some African brand owners even point out that this is a new form of neo-colonialism.

They tried to veto imports of cheap clothes back in 2015. Then representatives of the EAC – the East African Community wanted to reduce the influx with the help of a petition. However, she did not pass. According to various sources, it was withdrawn under pressure from the United States.