YEEZY GAP Engineered by Balenciaga continues to amaze fans.
Rapper Kanye West's latest collaboration Yeezy , the budget clothing chain GAP and the luxury fashion house Balenciaga have opened the world's first offline store where you can buy their products. Pop-up, which worked in the heart of New York at Times Square in a 40-degree heat, attracted a huge number of fans.
According to the NYT, on the first day there was a giant queue in front of the store. This was an important milestone for those who have followed the partnership since its inception two years ago. For the first time, buyers were able to see and touch the clothes, although not laid out on racks, but stuffed into huge bags.
Fans were encouraged to try on unisex T-shirts, double-layer hoodies and long-sleeve shirts in dark colors, as well as seamless and crop tops with flying doves on the back.
The pop-up store looked like an old garage with a huge pile of clothes. Buyers had to dig through a pile of things stuffed into bags standing in the middle of the room, in search of the right size and style.
The show did not end there and the capsule collection went to travel around American cities. A few days ago, YEEZY GAP vans took clothes to Los Angeles, Miami and Chicago, according to Paper.
Open-air pop-up shops have opened in these cities with giant black trash cans full of YEEZY GAP Engineered by Balenciaga products.
The order on the sites was provided by people in black. They made sure that buyers did not make a crush while they were digging through the trash in search of the right thing.
It is worth noting that the YEEZY GAP Engineered by Balenciaga capsule collection is available for purchase on the Internet, so trips to different cities in the tiring heat and digging in trash cans is a conscious choice of brand fans.
Focus previously wrote that Hermès filmed an unusual promo for the Apple Watch. Boxes for smart watches with straps from the French fashion house hung on orange trees.