Manitoba launches seduction operation in Hollywood

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Manitoba launches sé ;duction to Hollywood

The production value of the industry was worth $365 million last year in Manitoba.

On October 31, a delegation of Manitobans is scheduled to take WestJet's first-ever scheduled flight between Winnipeg and Los Angeles. These Manitobans will travel to California to promote the province's strengths to film industry stakeholders in the mecca of American cinema.

Sport, Culture and Heritage Minister Andrew Smith and Economic Development, Investment and Trade Minister Cliff Cullen said in a statement Sunday that the delegation will include representatives from the province, industry and economic development as well as aboriginal leaders.

Among the planned activities, a reception will be organized by the Manitoba delegation and the Consul General of Canada to the United United to provide US industry players with a showcase of Manitoba's advantages.

These benefits, said Minister Andrew Smith, include a tax credit that is among the most competitive in North America and has been instrumental in attracting productions to the province thus far.

The Minister also noted the construction of a new state-of-the-art studio, Big Sky Studio, equipped to meet the needs of large-scale production of films and series.

This is the first time, argued the Minister, that the province has organized such a mission to promote its film and television industry, thereby recognizing the importance of this sector of activity in the province's economy.

Quoted in the province's news release, Manitoba Music and Film Executive Director Rod Bruinooge is pleased with these developments. Last year was the best year in the province with a production volume of $365 million, he recalls. And that number continues to grow.

The connection that will be provided three times a week between Winnipeg and Los Angeles is another asset not only for this industry but also for other sectors of the economy such as biosciences and technologies, believes for her part the president and director General Manager of Economic Development Winnipeg, Dayna Spiring.

Manitoba is renowned for its central continental location, transportation infrastructure, clean energy, natural resources and skilled workforce, says Minister Cliff Cullen, for whom the province's economic health depends on better connectivity by air.

The province, he recalls, provided $4.8 million to the Winnipeg Airports Authority to improve the availability of direct flights between Winnipeg and certain international markets. This money was awarded under a $50 million initiative to stimulate economic growth and create jobs after the pandemic.

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