Meta will no longer show teens gendered ads

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Meta will no longer show teenagers gendered ads

Internet exposes children and teenagers to tons of advertisements of all kinds. Meta wants to limit those that are gendered.

Social networks Instagram and Facebook, accused of harming the mental health of young audiences, have decided to no longer allow advertisers to target teenagers based on their gender.

Starting in February, groups wishing to advertise to underage people on these platforms will only have access to their age and location. The measure aims to ensure that the content of the ads is appropriate and useful, according to what Meta explained in a message on its site on Tuesday.

Since the summer of 2021, the company led by Mark Zuckerberg no longer allows advertisers to know the history of young people on other sites, a measure which it has just extended to its own platforms.

“[This does] remove the ability for advertisers to target young people based on their interests and activities.

— A spokesperson for Meta

The group also plans to make it easier for minors to indicate when they want to receive fewer ads about certain topics, such as a genre of TV series or a particular sport.

Des elected officials in the United States, as well as child protection associations, accuse applications that are particularly popular among young people (Instagram, Snapchat, YouTube, TikTok, etc.) of having harmful effects on under 18.

The accusations took on a new dimension when, in the fall of 2021, ex-Facebook employee Frances Haugen leaked internal documents showing that the platform's heads were aware of certain risks of it. ci for young people.

Companies have since been trying to restore their image on the issue of protecting teenagers.

School officials public authorities in Seattle, United States, filed a lawsuit against several social networks on Friday, accusing them of harming the mental health of minors.

“The The increase in suicides, suicide attempts and mental health-related emergency room visits is no coincidence. […] This crisis was already worsening before the pandemic and research has determined that social networks play a major role in the onset of mental health problems in young people, ”can be read in the complaint.

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