Microsoft is working on a video game app store for iOS and Android
Microsoft's mobile store could compete with the App Store and Google Play Store.
Computer giant Microsoft, which is in the process of buying Activision-Blizzard, is quietly developing an Xbox mobile video game store for devices from Apple and Google.
Microsoft had previously hinted at a next-gen store aimed at video games, but new details have emerged in documents filed with the UK's Competition and Markets Authority (CMA).
The CMA is a UK regulator investigating Microsoft's recent acquisition of Activision-Blizzard for a historic $68.7 billion US ($86.4 billion CAD).< /p>
According to the documents, Microsoft wants to expand further into the mobile video game branch, with an Xbox platform and store offered on a handful of different devices, including smartphones and tablets.
Diverting followers from the Google Play Store and App Store on mobile devices, however, will require a major change in their behavior. Microsoft hopes that by offering well-known and popular content, it will encourage players to try something new, can we read in the documents.
Microsoft could already build on the successes of King's Candy Crush, an Activision-Blizzard property, and Call of Duty: Mobile in hopes of competing with the App Store and the Google Play Store, stores on which these games do very well.
Candy Crush Saga mobile game is one of the most popular of the decade.
The company also hopes to stand out by allowing developers to manage their application stores on the Xbox mobile platform.
Microsoft also plans to offer them the possibility of having their own payment services for purchases made within mobile applications. Remember that Apple and Epic Games, the publisher of the game Fortnite, dragged themselves before the courts in particular because of the prohibited use of an intra-application payment system as a means of circumventing the payment to the App Store of commissions deemed staggering.
The computer giant will however have to be patient to seize the market for owners of Apple devices, because the Apple brand does not intend to back down for the moment on the ban on downloading applications from third-party stores, despite the pressure.
Microsoft, which is also making its mark in cloud gaming with Xbox Cloud Gaming, may also run into other App Store restrictions, such as banning cloud gaming services from its app store. These platforms are content for the moment with web-based applications.
With information from The Verge, and Apple Insider