Nantes: by betting on ecology and social issues, these companies recruit better

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In Nantes, many companies rely on social, environmental and ethical values. Over time, this choice has become a real asset in terms of recruitment.

Nantes: by betting on ecology and social, these companies recruit better

For them, there is no question of waiting for the example to come from above. Many companies have been committed since their inception to a corporate social responsibility (CSR) approach. Behind this acronym hides a whole range of concrete actions implemented to meet environmental and social commitments.

In the Tech sector, employers sometimes struggle to recruit. For their part, employees are increasingly expressing a quest for meaning. For them, it is no longer a question of working for companies that do not stick to their ethical values, or of sacrificing their personal life for a mission that is not worth it.

In the Nantes region, these issues are particularly taken into account by innovative companies. We have just decided to discuss with two of them who have embarked on a CSR approach and who are now reaping the benefits. These strategies have enabled them to improve their employer brand, enough to attract qualified tech profiles who are very attentive to the societal values ​​promoted by their employers.

Nantes companies are committed

When From our discussions with Nantes companies, one thing is immediately striking: their commitment to environmental and social values.

This is, for example, the case of Délia Technologies, a digital services company created in 2019. Camille Guilbault, human resources manager, explains: “From the start, the idea was not to be only centered on business but to turn to the Nantes ecosystem. The ambition is also to put in place the conditions for employees to flourish within the company. »

The whole will be formalized in 2021 when Délia Technologies becomes a mission-based company. Julia Caillet, president of the internal mission committee in charge of CSR, specifies:

This is materialized by the various actions that we put in place locally. In concrete terms, all of our clients are local. We are also trying to limit our carbon footprint through various initiatives, such as waste collection in the city center. We also collect digital equipment (cables, computers, mice, etc.) and donate them to an association that repairs them and offers them to people in need.

Délia Technologies takes care of also the well-being of its employees with the assumption of 70% of the cost of the mutual. Efforts are also made to encourage soft mobility with the establishment of a package for all those who practice carpooling and cycling.

Finally, Délia pampers newcomers to the Nantes region by partnering with the Switch Up platform, which helps employees settle in, in particular by helping them find accommodation or manage administrative procedures.

ASI, a digital expertise firm that supports large and medium-sized companies in their digital transformation, is not to be outdone on this issue. In 2009, the company carried out its first carbon assessment, which resulted in the implementation of concrete actions to reduce emissions.

But in 2018, everything changed. “We tackled the heart of the reactor: digital technology and its impact on the environment ”, analyzes Magali Barbey, Marketing, Communication and CSR Director, of the company.

She continues: “We know that digital represents 4% of carbon emissions, but the growth today is exponential and unsustainable. Our thinking materialized in the definition of a purpose: to act for a responsible digital world at the service of people. We then launched a roadmap to translate it into actions. »

This has concretely translated into an extension of the lifespan of the equipment within the company. . For example, computers are kept for at least 4 years, until they no longer meet the needs of employees. Similarly, the servers, which were 200 in number, are now virtualized in the form of three physical machines at a host that meets the latest environmental standards.

ASI also monitors the well-being of its employees and this is reflected in the awarding of the Happy at Work label awarded by ChooseMyCompany. After an independent survey of employees on their feelings and fulfillment at work. The company can be proud of its evolution with an improvement in its score over time.

When commitment makes it possible to recruit better

Nantes companies have clearly made their environmental and social commitment a real recruitment argument. “We discuss these issues during interviews. The idea is that the people we hire share the same values ​​as us. We feel that there is a demand from candidates to have a more responsible company “, explains Camille Guilbault.

Magali Barbey agrees: ”  ;We systematically present our CSR approach to candidates. It's about our corporate culture, and it's important that people who want to join us share it. It is also a criterion of attractiveness for candidates to say to themselves: “I am joining a company that is committed to responsible digital technology and to the quality of life at work 

On the whole, our interlocutors confirm that, while it is sometimes difficult to attract talent, the younger generations are today very sensitive to the responsibility of companies in terms of climate change. This can also be seen in the themes of quality of life at work. For candidates, evolving in a society that respects the right to disconnect is very important.

In this context, Nantes has particular strengths to highlight. Camille Guilbault also explains: “We feel that a city like Nantes is very green and committed, and that many actions are carried out in this direction. This is reflected in the candidates. ”

Magali Barbey confirms this vision: “ The Nantes ecosystem, all sectors combined, has always been ahead of these topics there. Many initiatives are taken at the local level. For example, we participated in the business convention for the climate this year and we are working on the creation of a local version of this national initiative. »

The West of France definitely has arguments to put forward, and it is a very strong source of commitment to CSR and the environment.

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