Netflix will launch its formula with ads in November

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Netflix will launch its formula with advertisements in November

The subscription plan with Netflix commercials will be rolling out on November 1 in Canada.

The streaming giant Netflix will offer from November 1 in Canada the possibility of opting for a cheaper monthly subscription, but with commercial breaks.

People who subscribe to this plan will pay $6 per month. The price is significantly lower than Netflix's ad-free plans, which start at $10 and go up to $21 per month.

In exchange for the price reduction, subscribers to this service will see, on average, four to five minutes of ads per hour. These will be shown before and during TV or movie viewing.

Children's shows are not yet affected, and for some recent movies, the ads will be longer , but broadcast only at the very beginning.

The new formula will not, however, provide access to the entire Netflix library and will not allow titles to be downloaded for offline viewing.

Netflix has clarified that the pricing of its existing packages does not will not change with the introduction of the option with ads.

In terms of targeting, advertisers will be able to choose countries and genre (comedy, action, documentary, etc.) and exclude certain characteristics (violence, nudity, etc.), such as the predominant model on traditional television.

Netflix will collect information such as the gender and age of its users and does not rule out doing so-called behavioral advertising targeting in the future, i.e. i.e. personalized to individuals' preferences, such as on the Internet.

In the United States, several Netflix competitors have already launched ad-supported subscriptions, which trade commercial breaks for a lower subscription price.

HBO Max, Peacock and Paramount+ are among them, while Disney+ has announced plans to launch its own version in the coming months .

Netflix is ​​rolling out the advertising component in Canada two days ahead of most other major markets. It will introduce the option in countries such as the United States, Brazil, France and the United Kingdom on November 3.

With information from La Presse canadienne, and AFP

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