In the spring of 2020, almost all great sport stopped after the pandemic coronavirus: Championships and tournaments were canceled, and the athletes were in isolation. After a few months of the event returned, albeit with restrictions. Nike has devoted to this is “We can’t stop”.
But in social networks, more attention is paid not to the content of video, and how it is mounted. Agency Wieden + Kennedy has studied thousands dionardo with various tournaments and 24 sports, leaving 72 fragments. In the video the screen is constantly divided into two parts, and each of them has a passage that is not related to the next. But both frames are synchronized so as to appear as one.
Installation was done by employees of the Agency Peter Densit and Jessica Backless. And commentators said in the first place their work.